Freelancer profile translated to English.
Back to original languageAbout Rita
I am a marketing and content consultant, with experience that blends field work, data, and creation. I have worked in B2B industrial at an international group, in agencies with luxury and retail clients, and on e-commerce projects, which gives me a concrete understanding of what works depending on the context.
Concretely, I can help you with managing your social networks, creating content (visuals, texts, videos), writing product descriptions or newsletters, competitive intelligence, and market analysis with verified sources.
What I do that few freelancers can: I understand very different markets, from the B2B industrial sector to mass-market e-commerce, and I work directly in French, English, and Arabic, with notions in Spanish and Turkish. This combination allows me to adapt a message to a real cultural target, not just translate words.
I am available for one-off missions as well as regular collaborations.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Conversational
Turkish
Conversational
Remote only
Primarily works remotely
Experience
- IMERYSMarketing & Data Analyst (Apprenticeship) — B2B Industrial Group, EMEASeptember 2025 - Today (9 months)Paris, France• •Managed the website redesign in coordination with the external agency. SEO optimization of product/market pages (structure, keywords, content), design of user journeys via Figma to improve lead conversion.• •Managed and analyzed website leads — identified friction points in the funnel, actionable recommendations presented to management. Used GA4 to track user behavior.• •Launched 2 simultaneous SEA campaigns (LinkedIn Ads). Budget ~€600/month/campaign. Optimized CPL and CTR (0.77–1.2%, 120K–520K impressions). Power BI monitoring dashboards.• •Worked 50/50 between marketing and operations — cross-functional coordination with content, ops, and sales teams. Implemented simple and reproducible processes to improve execution and reduce internal friction.• •Used Gemini to automate performance analysis and structure reproducible reporting — significant time savings on recurring tasks.
- N2A INDUSTRYGrowth & Marketing Officer (Permanent Contract) — B2B & B2CJune 2024 - August 2025 (1 year and 2 months)Casablanca, Morocco• •Defined and deployed the SEO/SEA strategy to improve visibility and organic traffic. Keyword research, content audits, on-page optimization, and performance tracking via GA4.• •Managed Meta Ads and Google Ads campaigns with a test & learn approach: A/B testing on visuals, CTAs, and audiences. +15% lead conversion.• •Built KPI dashboards (20+ indicators) to drive performance and guide operational decisions. Structured reproducible monitoring processes for the team.• •Coordinated cross-functional projects with content, ops, and sales teams. Implemented simple processes to improve execution and reduce friction.
- HDOOKI LTDGrowth Marketing ManagerJanuary 2023 - June 2024 (1 year and 5 months)Montreal, QC, Canada• •Built and optimized the acquisition system (Meta, TikTok, YouTube, SEO) for a tech startup. Traffic > conversion > retention logic applied from A to Z. +30% engagement.• •Contributed to website design — structure, messaging, user journey. Direct collaboration with product and creative teams to align marketing and experience.
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Education
- MSc Digital TransformationEm Lyon Business School2026MSc Transformation Digitale
- Master Communication, Digital Media & Public RelationsAl Akhawayn University2024Master Communication, Médias Digitaux & Relations Publiques