Freelancer profile translated to English.
Back to original languageAbout Rio
Bilingual French/English Marketing and Brand Content Project Director with 10 years of experience in international marketing, communication, and content production for beauty, health, premium, and consumer brands.
I guide brands from needs definition to final delivery: strategic recommendation, brief structuring, creative team and vendor coordination, schedule/budget monitoring, validation management, and production of print, digital, social media, e-commerce, retail, or B2B materials.
Accustomed to demanding environments with multiple stakeholders, I can be involved in product launches, content campaigns, brand materials, social media strategies, short films, digital assets, strategic presentations, professional content, or sales support materials.
Native English speaker, bilingual French. International experience: France, United States, Switzerland, China.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Toulouse (up to 50km), Paris (up to 10km)
Experience
- Small & FriendsMarketing & Brand Content Project DirectorDIGITAL AND ITDecember 2022 - Today (3 years and 7 months)Toulouse, FranceOverseeing marketing, brand content, and production projects for international brands in the beauty, health, dermocosmetics, and consumer goods sectors.Responsibilities: needs definition, strategic recommendation, brief writing, coordination of creators and vendors, schedule and budget monitoring, validation management, and delivery of final materials.Projects completed: product launch campaigns, social media content, short films, digital assets, e-commerce/e-retail materials, presentations, B2B content, event materials, photo/video/CGI productions, and post-production.
- Eau Thermale AvèneBrand Content Manager AssignmentHEALTH AND WELLNESSSeptember 2022 - December 2022 (3 months)Toulouse, FranceBrand content assignment for Eau Thermale Avène to meet the growing demand for content adapted to international markets.Analysis of market needs, structuring of a centralized production plan, coordination of brand content, and recommendations to improve the consistency, quality, and effectiveness of product materials internationally.
- Quantum NorthwestChairwoman of the BoardRESEARCHJune 2021 - Today (5 years and 2 months)Liberty Lake, United StatesTook over the management of the family business - an SME with 14 employees, located in Washington State. Quantum Northwest manufactures scientific instrumentation used in biotechnology, medical, and biophysics research. Dual target OEM and after-market.- Directed a board of 4 members, with bi-monthly meetings to monitor company operations, finances, and human resources. Reported to shareholders.- Managed change and crisis following a management transition. Stabilized the company's finances and distributed dividends to shareholders. Responsible for recruiting and managing the new CEO.- Took charge of the company's marketing strategy. Launched the first new product communication campaign across multiple touchpoints: SEO, SEA, CRM, LinkedIn, and Research Gate.
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Education
- MSc in Luxury Management & MarketingEMLYON Business School2014Formation en France, Suisse, et Chine. Bourse du mérite.
- Bachelor in Business AdministrationICN Business School2011Nancy, France. Double diplôme avec Roger Williams University. Bourse de mérite.