Freelancer profile translated to English.
Back to original languageAbout Rio
Expert in strategy and content creation for social networks, product campaigns, e-commerce and e-retail, and websites. Definition of needs, strategic recommendation, and project execution with a network of creators. 10 years of experience in international digital marketing. International experience - China, United States, Switzerland, France. Native English.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Toulouse (up to 50km), Paris (up to 10km)
Experience
- Small & FriendsFounder and PresidentDIGITAL AND ITDecember 2022 - Today (3 years and 6 months)Toulouse, FranceCreation of a digital strategy and content creation agency. Definition of needs, strategic recommendation, and project execution with a network of creators. Proposal of various projects such as the design of a brand platform or a digital ecosystem, the creation of social network or website content, and product launch campaigns.- Direction of a content factory project for the Eau Thermale Avène brand to offer video and photo content for Asian, American, and European markets. From a strategic recommendation to the realization of more than 3k assets. Delivery directly to the brand's distribution platform for use upon receipt of deliverables.- Creative direction on a makeup tutorial video project for the Eau Thermale Avène brand. Creation of B2B formats adapted to the training of field teams and B2C videos intended for social networks such as Instagram Reels and TikTok. Proposal of a concept based on influence with the participation of a KOL in the videos.- Account management for artistic directors as well as production companies. Analysis of client needs, daily support during all phases of production, and optimized delivery of content to anticipate the operational realities of the advertiser.
- Eau Thermale AvèneBrand content manager missionHEALTH AND WELLNESSSeptember 2022 - December 2022 (3 months)Toulouse, FranceSecondment within the brand to respond to a content production problem. Objective: to respond to a growing need for content creation for products specific to local markets. Analysis of market needs and proposal of a centralized plan at the international level for production.- Consolidation of country needs into a production plan. Recommendation of the number of shoots and shootings to organize and definition of an associated schedule. Establishment of a budgetary proposal to finance the production.- Identification of the needs of global markets in terms of content support for their catalog, both on pillar products and on new products. Regular meetings with local teams.- Analysis and flattening of the needs of all countries in order to identify the most relevant types of content as well as areas for budgetary optimization.
- Quantum NorthwestChairman of the BoardRESEARCHJune 2021 - Today (5 years)Liberty Lake, United StatesTaking over the management of the family business - an SME with 14 employees, located in Washington State. Quantum Northwest manufactures scientific instrumentation used in biotechnology, medical, and biophysics research. Dual OEM and after-market target.- Direction of a board of directors of 4 people, with bi-monthly meetings to monitor the operations, finances, and human resources of the company. Reporting to shareholders.- Change and crisis management following a managerial transition. Financial stabilization of the company and distribution of dividends to shareholders. Responsible for the recruitment and management of the new general manager.- Taking charge of the company's marketing strategy. Launch of the first communication campaign for a new product on numerous touch-points: SEO, SEA, CRM, LinkedIn, and Research Gate.
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Education
- Msc in Luxury Management & MarketingEMLYON Business School2014Formation en France, Suisse, et Chine. Bourse du mérite.
- Bachelor in Business AdministrationICN Business School2011Nancy, France. Double diplôme avec Roger Williams University. Bourse de mérite.