Freelancer profile translated to English.
Back to original languageAbout Rina Maria
I help companies structure, optimize, and accelerate their growth through a marketing and project management approach that is strategic, analytical, and results-oriented.
I cover all marketing topics, with particular expertise in content marketing, CRM, campaign management, events, and performance analysis. I have developed my experience in demanding environments, particularly in the tech, SaaS, and banking sectors, where the ability to transform complex subjects into concrete actions is essential.
My approach is systematic and data-driven. I deeply analyze audience behaviors and use psychological principles to understand, test, and optimize messages, channels, and journeys. Every action is designed to maximize performance per segment and generate measurable results.
What I can help you implement:
- Structuring and managing marketing projects
- National and international growth strategy
- Creation and optimization of content and campaigns
- CRM and lead nurturing setup and optimization
- Organization and management of B2B events
- Performance analysis and continuous improvement
I work in a structured, fast, and autonomous manner, with a strong focus on business impact.
Norwegian
Native or bilingual
Swedish
Native or bilingual
Danish
Native or bilingual
French
Conversational
English
Fluent
German
Conversational
Hindi
Basic
Can work on-site
Nice (up to 50km)
Experience
- TietoevryMarketing Communications Specialist, Financial Crime Prevention, BankingTECHJuly 2024 - March 2026 (1 year and 8 months)– Conception and deployment of B2B omnichannel campaigns on social media, email, web, and partners, generating +23,184% engagement growth and +500 qualified leads per year– Management of the Fraud Report campaign, generating +200 qualified leads, +160,000 impressions, 64% CTR & €3.51 CPC– Creation and optimization of SEO product pages to improve visibility and lead generation– Implementation of A/B tests based on behavioral economics to optimize messages and audiences– Full event cycle management, from planning and speaker management to logistics, on-site coordination, and post-event follow-up via Dynamics 365 CRM Marketing– Production of high-value content at scale, including trend reports and studies, podcasts, articles, white papers, sales materials, and client case studies, to enhance brand visibility, engagement, and market understanding– Creation of Power BI dashboards to analyze reach, CTR, CPC, and MQL quality– Optimization of email journeys and lead nurturing strategies to improve deliverability– Development of employee advocacy to strengthen organic reach and ensure brand consistency
- TietoevryProject Manager, Financial Crime Prevention, BankingTECHAugust 2023 - June 2024 (10 months)– Management of the brand and communication strategy during an organizational carve-out, with creation of messaging frameworks, launch assets, and web content within tight deadlines– Building a scalable marketing infrastructure integrating Dynamics 365, EPiServer CMS, Sprout Social, Power BI, and a standardized UTM taxonomy to structure tracking and reporting– Application of PRINCE2, Agile, and ITIL methodologies to manage cross-functional projects with structured milestones– Translation of complex fraud, anti-money laundering, and digital identity solutions into clear value propositions and sales support materials for European banks– Creation of executive presentations and dashboards to support prioritization, budget, and strategic decisions– Change management and team alignment on brand governance during the organizational transition
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Education
- BACHELOR OF INTERNATIONAL MARKETING MANAGEMENTBI Norwegian Business School2023– Diplômée d’une école de commerce accréditée Triple Crown (EQUIS, AACSB, AMBA) – classée parmi le top 1 % mondial – Spécialisation en marketing international, management interculturel, finance et psychologie du consommateur – Mémoire sur les programmes de fidélité et la rétention client, basé sur analyse théorique et données terrain – Cours complémentaires pour approfondir la spécialisation en International Management et Marketing Management
- FRENCH LANGUAGE IMMERSION PROGRAMEF Education First2020– Immersion intensive en grammaire, prononciation, expression écrite et culture française – Obtention des meilleures notes dans l’ensemble des modules: Français général, Culture niçoise, Grammaire, Prononciation, Techniques de l’écrit, et Vocabulaire – Développement des compétences interculturelles grâce à une formation à temps plein en France
Certifications
- PRINCE2 Project ManagementThe Knowledge Academy2023
- Agile & ITIL FoundationsThe Knowledge Academy2023