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Rim ArfaouiRA

Rim Arfaoui

Marketing & CRM Strategy Consultant

€950/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rim

My digital marketing training began at SFR on the day 3G arrived, when mobile content was a revolution. After 3 years with the operator, I joined a major record label where I had the pleasure of actively participating in the development of the digital department for 13 years.
Initially, the development of mobile activity allowed for innovation with new business models. Then, digital expanded with the arrival of social networks, the beginnings of CRM, e-commerce, advertising, and brand partnerships. This allowed me to evolve rapidly and create numerous innovative projects.
Each time, a new playground to discover, develop, and integrate into project development, an expanding toolkit from which I draw as needed based on objectives to give birth to new online services.

I focus on digital strategy with CRM expertise, helping you create a connection with your audience, develop it, and foster loyalty.

If you wish to read recommendations, I invite you to read them on my Linkedin profile.

Looking forward to connecting with you!
Rim
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Somasana
    CRM Manager
    HEALTH AND WELLNESS
    March 2020 - August 2021 (1 year and 6 months)
    Paris, France
    - Implementation of a CRM strategy
    - Analysis of statistics and recommendations
    - Data requalification in the database
    - Creation of new emailing templates
    - Proposals for customer loyalty actions for the database.
    - Proposals for actions to acquire new contacts
    - Support for the launch of the Podcast
    - Website audit & redesign proposal
    Customer Relationship Management (CRM) Web Analytics Webmastering Emailing
  • Warner music france
    Digital Marketing and CRM Manager
    ENTERTAINMENT AND LEISURE
    March 2014 - February 2020 (6 years)
    Paris, France
    I joined WMF in 2007, this was the last position I held for 6 years.
    For 13 years, I contributed to the development of the Digital department at various levels through my job evolutions.
    As Digital Marketing & CRM Manager, I was in charge of 3 main areas for France, in relation with international teams:
    1/ CRM and Insights
    2/ Digital Marketing
    3/ E-Commerce
    Customer Relationship Management (CRM) E-commerce digital marketing Team Management Google Analytics Infrastructure Webmastering

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Education

  • BBA
    ESLSCA Paris
    2004

Skill set

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