Description

Award-winning conceptual creative with a proven track record of solving business problems for global clients and challenger brands.

An expert at writing advertising campaigns, scripts, headlines, and endlines. From ideation to production, I have created dozens of campaigns and brought them to market.

I also have extensive experience writing brand guidelines and tone of voice guides.

As a creative I have a solid strategic sense, which gets me to a robust solution quickly.

I believe in searching for the simplest, most direct and impactful answer to the brief.

Once I have a concept, I have a keen eye for detail and the stamina to persevere until even the trickiest job is complete.

I am a strong collaborator, both internally and with clients.

As a Creative Director, I have mentored teams and helped them develop ideas, as well as presenting and selling in work.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Bristol (up to 50km), London (up to 10km)

Freelance
Senior Creative
October 2017 - Today (8 years and 8 months)
London, United Kingdom
Working at: VML, Ogilvy, The Pharm, AMV, VaynerMedia, MullenLowe, Wunderman Thompson, Leagas Delaney, M&C Saatchi, McCann, Havas Helia, ELVIS, Zulu Alpha Kilo, Drum, Landor, DesignStudio, EveryFriday, Propellerfish, Slider, GSK, Zurich
Switzerland, This Here

As a freelance writer, I have learned a great deal about branding, design, social media and influencer marketing. I find it challenging and interesting to switch teams and locations, and apply myself to solving a wider range of marketing briefs.
Copywriting Advertising Social media Communication strategy
Leo Burnett
Creative / Creative Director
January 2010 - September 2017 (7 years and 9 months)
London, UK
Creative Director on P&G Hard Surface Cleaners EMEA, McDonald's Happy Meals, Kellogg's EMEA, Homebase, and Littlewoods. Working with my long-standing creative partner Jon Fox, I wrote ads for McDonald's, Kellogg's, Tommy's, Co-op, Homebase and Littlewoods.
Advertising Creative Direction Art direction
BBH
Creative / Creative Director
April 2007 - January 2010 (2 years and 9 months)
London, UK
I cut my teeth on creative direction with the Mentos, Vigorsol and Frisk accounts. As a creative, I produced work for Heineken, Vodafone, Desperados, Baileys, LG, AEG, KFC, and British Airways.
Creative Direction Art direction Advertising