Name: Consultant Marketing Communications
Price: 350 EUR
Availability: InStock

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km)

Spectrum Networks
Marketing Lead (MENA & APAC)
CONSULTING AND AUDITS
January 2019 - Today (7 years and 6 months)
Dubai City, United Arab Emirates
Develop and manage end-to-end digital marketing campaigns spanning marketing events, social media, SEO, SEM, and paid advertising for enterprise B2B training portfolios across Microsoft, AWS, and GCP ecosystems. Leading account-based marketing and online branding, Google Ads, and analytics-driven optimization across AI, Cloud, Cyber Security, and infrastructure verticals.
Orchestrate quarterly B2B integrated campaigns, managing webinars and social series that consistently achieve 50%–60% of registration targets, yielding 100–175+ active registrants and 15+ SQLs per session.
Drive continuous digital campaigns across Google Ads, LinkedIn, SEO, and SEM to build customer acquisition and brand visibility, systematically improving conversion rates via ongoing A/B testing.
Manage recurring seasonal campaigns generating 600+ net-new qualified leads and 400 event registrations per cycle, while consistently optimizing paid advertising spend for stronger ROI.
Direct ongoing paid search and social campaigns on Google Ads, maintaining an 8.65% CTR and 40K+ high-intent impressions through continuous tuning of targeting, creative, and bidding.
Lead end-to-end partner and customer events quarterly, steering execution from concept to completion to drive sustained engagement and predictable pipeline alignment.
Sustain B2B communications and thought leadership via regular distribution across global PR networks, magazines, and local news to secure continuous executive visibility.
Analyze ongoing campaign performance to deliver quarterly stakeholder reports, collaborating with cross-functional creative and sales teams to capitalize on new digital trends and growth opportunities.