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Rihab OuhlissRO

Rihab Ouhliss

E-commerce & Digital Marketing

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rihab

Rihab, Master's degree (Bac+5) from Montpellier Business School, specializing in digital marketing.
+ 10 years of experience in B2C e-commerce, acting as a versatile resource for VSEs/SMEs in various sectors: health, tourism, combat sports, decoration, and ready-to-wear. Most of these companies have physical points of sale (up to 13 stores), requiring the implementation of 360° communication strategies.
Whether alone or in a team that I recruited and managed (3 to 6 people), with or without external service providers, and with budgets ranging from €2,000 to €200,000, I managed 4 website launches and 2 redesigns. I managed sites generating up to €4 million in annual revenue (Dragon Bleu), with catalogs ranging from 200 to 2,000 products.
I developed the B2B ticketing order service on the Paris Tourist Office website, live chat functionalities, and click & collect for Dragon Bleu/Venum. I also established a customization service for decorative items on tablets in-store for the brand Tag It With Love and Fun from Grand Comptoir. I implemented the content creation strategy for Charles le Golf (photo shoots, blog articles, presentation brochures, in-store POS materials, etc.).
My colleagues have always highlighted my analytical mindset, versatility, interpersonal skills, rigor, organization, and creativity – skills and qualities that I am eager to leverage for the benefit of my future employer.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • IHP Group – Institut d'histo-pathologie
    E-commerce and Digital Marketing Consultant
    HEALTH AND WELLNESS
    January 2021 - January 2022 (1 year)
  • Charleslegolf.fr – Marque de vêtements pour homme
    E-store Manager (Permanent Contract)
    FASHION AND COSMETICS
    November 2018 - April 2020 (1 year and 5 months)
    Paris
    E-store Manager
    - Website and social media management and animation (product referencing, content creation, deployment of commercial and promotional plans, newsletter management, etc.)
    - Package preparation and customer service management
    - KPI monitoring and analysis

    Graphic Designer
    - Graphic design of digital and print promotional and informational materials for the website and the group's 13 stores, coordination with printers, and budget management

    Shooting Project Manager
    - Management of campaign photo shoots for lookbooks and e-shops, from creative concept to execution (model casting, photographer selection, budget finalization, and post-production follow-up)
  • Legrandcomptoir.com, Backtoalaska.fr & Tagitwithloveandfun.com - Concept store
    Digital Marketing Manager (Permanent Contract)
    FASHION AND COSMETICS
    August 2016 - October 2018 (2 years and 2 months)
    Paris, France
    - Digital project management: (Monitoring, wireframing, specifications, web legislation, budgeting...) Launch of Backtoalaska.fr website in December 2016 / Legrandcomptoir.com in December 2017 / Tagitwithloveandfun.com in April 2018
    - Definition and implementation of acquisition, loyalty, and offline/online communication strategy: SEO, SEA, e-mailing, promotional plan, social media, blog, remarketing, affiliation, PR, sales support materials.
    - KPI monitoring and analysis
    - Management of 3 people (Graphic Designer, Social Media Manager, and Salesperson)
    Web Project Management SEO CRM Social Media Team Management E-commerce Strategy E-commerce Digital Communication Webmarketing

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Education

  • Master's degree (Bac+5)
    Montpellier Business School
    2013

Skill set (20)

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