Carla Rieswick

As a freelancer for **Coaching Village**, I support the brand in creating content strategies and digital tools capable of reaching beyond borders.

Creation ofeditorial linesto define brand tone and consistency

Production of social media content aroundsports and nutrition

Filming and video editing ofinspiring interviews

Writing engagingcopy

Website optimization with anAI-first SEO + English and German translationsapproach to enhance international visibility

🎯 Objective:federate an engaged community, convey strong values, and position the brand as a global reference in sports coaching.

AtLes Causantes**, I had the opportunity to **manage digital projects from A to Zfor brands in demanding and exciting sectors: parenting (diapers and baby accessories), health (medical equipment, pharmaceutical laboratories), and sports nutrition (supplements for athletes).

🎯 My role:transform marketing objectives into engaging and high-performing social media strategies, ensuring that each action has a measurable impact on brand awareness and engagement.

Project Management:coordination between creative, technical, and client teams to ensure fluidity, deadline adherence, and deliverable quality.

Social Media Management:community engagement and moderation on Instagram, Facebook, LinkedIn, and TikTok.

Content Creation:design and production of visuals, videos, reels, and stories adapted to the codes of each platform.

Video Editing:creation of dynamic videos to capture attention from the first few seconds.

Social Media Ads Management:creation, setup, and optimization of advertising campaigns on Meta, TikTok, and LinkedIn to maximize ROI.

Editorial Line Creation:definition of tone, messages, and formats to ensure consistency, authenticity, and impact.

Post and Article Writing:engaging writing adapted to each audience to generate interactions and conversions.

✨ Result:a 360° experiencethat allowed me to develop solid expertise to support brands from defining their editorial identity to implementing concrete actions that generate results.

During my6-month internshipatTil Beauty**, a linden-based cosmetics startup, I contributed to growing the brand both **online and at points of sale.

Social media content creationaligned with brand image

Engagementand product promotion on **TikTok**.

Commercial outreachto develop presence in retail locations

Training sales teamsin perfumeries on products and the brand's universe

Technical sales missionsto ensure clear and engaging product communication

🎯 Result:an experience combining digital marketing and field action, with a complete vision of a young cosmetics brand's development.