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Rie HiraiRH

Rie Hirai

Senior Art Director

On-demand
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rie

With a strong background in art direction and experience design, I create innovative and playful visual solutions. My approach combines creativity, strategy, and interaction to design engaging and functional experiences, while meeting the needs of businesses.

  • French

    Native or bilingual

  • English

    Fluent

  • Japanese

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Étonnamment, si.
    Innovation and Design Director
    January 2023 - January 2025 (2 years)
    Design and development of a gamified training program for change management, combining playful learning and pedagogical effectiveness. Production management: client follow-up and customization of solutions based on needs. Development of practical tools and methods to promote user adoption and engagement, while transforming professional practices. Creation of innovative programs, such as climate and biodiversity training for Paris-Saclay University, aiming to train 15,000 people over 5 years.
  • C40 Cities
    Head of Creative Content
    January 2019 - January 2022 (3 years)
    Definition and supervision of the overall visual strategy, ensuring creative consistency of content across all channels (print, digital, events). Management of a team of 3 people and coordination with external service providers to ensure high-quality content production. Collaboration with strategic teams to strengthen brand identity and align visuals with organizational objectives. Creation of engaging content while ensuring overall consistency in visuals and messaging. Work done primarily in English for an international audience.
  • C40 Cities
    Senior Creative Content Manager
    January 2017 - January 2019 (2 years)
    Update of the organization's global graphic identity for print and digital media, in line with communication objectives. Creation of visuals for major events such as the C40 World Mayors Summit 2019 and Women4Climate, ensuring adherence to the organization's graphic charter. Management of internal and digital communication, while ensuring the implementation of an impactful and consistent visual experience across all media. Development of creative solutions, with particular attention to engaging the international public.
    EXPERIENCE (CONT.)

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Education

  • Specialized Master in Innovation by Design
    ensci
    2023
    Le programme de ce Mastère est conçu pour former des professionnels capables de concevoir des solutions novatrices en réponse aux défis sociaux, économiques et environnementaux. Il combine design, stratégie et technologie pour élaborer des produits, services et expériences innovants.
  • Bachelor's degree in Visual Communication
    Royal Academy of Fine Arts of Brussels
    2007
    La Licence en Communication Visuelle à l'Académie Royale des Beaux-Arts de Bruxelles forme des professionnels du design graphique capables de créer des solutions visuelles pertinentes et stratégiques, adaptées aux enjeux contemporains de la communication. Cette formation met l'accent sur le développement de compétences créatives, techniques et conceptuelles pour répondre aux besoins de différents secteurs de la communication.

Skill set

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