About Rid
I help B2B SaaS founders and leadership teams remove growth bottlenecks in activation, retention, and monetization — and scale what works using AI-powered reporting, customer support automation and other process automation systems.
Most SaaS companies don’t struggle because their product is weak. They struggle because users don’t reach value fast enough, usage data is unclear, and churn signals appear too late. This leads to stalled growth and inefficient operations.
My work focuses on fixing these problems at the system level.
**How I Help(
- Product-Led Growth & Revenue Systems
- Diagnose onboarding, usage, and pricing friction
- Design “first value” paths that improve conversion
- Improve retention and expansion through PLG frameworks
- Build data-driven growth roadmaps
AI & Process Automation
- Automated reporting and insight platforms
- AI-powered customer support and onboarding assistants
- Workflow automation using Python, n8n, and LLMs
- Data aggregation and performance dashboards
Typical Projects & Deliverables
- Growth and revenue diagnostics
- Activation and onboarding optimization
- Churn analysis and retention playbooks
- Automated reporting systems
- Custom AI support and ops tools
- Experimentation frameworks
What Makes Me Different
- 10+ years of Product Management experience
- Strong focus on measurable business outcomes
- Hands-on implementation, not just strategy
- Systems built for long-term scalability
Recent work includes improving conversion and activation, reducing operational costs through automation, and building scalable reporting platforms for SaaS teams.
If you’re building a SaaS product and want to grow revenue while improving efficiency, I’d be happy to explore how I can help.
Gujarati
Native or bilingual
Hindi
Fluent
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Product Led growth/AI Automation ConsultingAI Automation and Growth ConsultantMay 2023 - Today (3 years and 3 months)Toronto, ON, CanadaFreelance -As a Growth Consultant for a SaaS company in the telecom industry, I am leading the transition from a traditional sales-led model to a product-led growth (PLG) approach. By optimizing self-serve onboarding, leveraging AI-driven insights, and refining user engagement strategies, we're enabling customers to seamlessly adopt and maximize the platform's value—driving retention, revenue, and scalable growth.-AI-powered Growth for Telco: Helped a Telco SaaS tool provider to leverage AI & LLMs to analyze customer data & develop data-driven recommendations for improved customer ROI & satisfaction. Leveraged Targeted marketing tactics, personalized services, UX enhancements for improved retention and revenue.• - B2B SaaS Growth Strategies: Collaborate with B2B SaaS clients to implement user-centric growth strategies (user research, A/B testing, PLG) for improved onboarding, engagement & conversion.
- ADESASr. Product Manager(MayJanuary 2021 - July 2023 (2 years and 6 months)Toronto, ON, CanadaAdesa offers a marketplace (SaaS - Software as a Service offering) for off lease vehicles within USA and Canada.• - Achieved 200% conversion rate improvement (5% to 15%) by executing a targeted product strategy for ADESA. Leveraged diverse platforms, optimized search algorithms, and refined vehicle categorization, aligned with key OKR/KPI metrics• - Reduced vehicle returns by 25% and call center inquiries by 50% through user discovery and fixing a critical bug, enhancing customer satisfaction and credibility• - Drove product strategy aligned with OKR/KPIs to achieve a 30% reduction in auction bidding UI errors, resulting in a 20% increase in bidding page conversion rate. Leveraged customer discovery and data analysis to optimize user experience• - Implemented an efficient product strategy that included decommissioning a mobile website, resulting in significant cost savings of about 350+ hours per release, and proposed feature cuts without affecting the user experience, leading to a savings of $200K while maintaining operational efficiency• - Proposed and executed a solution for a segment of dealers, achieving 150% ROI byexpanding inventory range. Led user migration for 19K+ users with feature parity and effective go-to-market strategy• - Utilizing data and customer discovery, led initiatives resulting in a 38% reduction in dropped bids, improving user experience.• - Addressing UI issue, drove 5% improvement in conversion rate, driving a 10% increase in revenue for the Assurance Product( Buy Back Gaurantee )
- ADESASr. Product Manager/OwnerMay 2019 - January 2020 (8 months)ADESA offers an ecommerce marketplace (SaaS - Software as a Service offering) for off-lease vehicles within USA and Canada• - Utilizing data and customer discovery, led initiatives resulting in a 38% reduction in dropped bids, improving user experience.• - Addressing UI issue, drove 5% improvement in conversion rate, driving a 10% increase in revenue for the Assurance Product( Buy Back Gaurantee )
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Education
- SAS Programming 1 : Essentials Accounting Analytics Customer Development for Product Managers Customer Analytics Managing Platform ProductsSAS Programming 1 : Essentials Accounting Analytics Customer Development for Product Managers Customer Analytics Managing Platform Products
- Master of Business Administration (M.B.A.)Ryerson University2015Master of Business Administration (M.B.A.)