You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Ridhwan AfifRA

Ridhwan Afif

Digital Marketing Manager

€138/day
Jakarta, ID
3-7 years
Google AdWords
TikTok Ads
Meta Ads
Google Analytics
Facebook Marketing

Average response time: 1 hour

About Ridhwan

Digital Marketing Professional with 8+ years of expertise in media buying, campaign optimization, and e-commerce strategy across TikTok, Meta, and Google Ads. Currently managing IDR 1.5 billion in media investments at WPP Media, delivering exceptional results including 6x+ ROAS, 37% cost-per-lead reductions, and reaching 32+ million unique users with 1.5-2.0x higher brand awareness than industry benchmarks. Proven track record across B2B healthcare, dairy, fashion, and consumer goods sectors
Food and Beverage
Health and Wellness
Fashion and Cosmetics
E-commerce

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • WPP Media
    Digital Marketing Manager
    May 2021 - Today (5 years and 1 month)
    Indonesia
    • ● Developed and executed digital media strategies for various types of industries and clients (dairy brand, pharmacy and healthcare brand) in Indonesia, managing a total media investment of approximately IDR 1.5 billion across TikTok, Meta, and Google Ads.
    • ● Optimized lead generation campaigns for B2B brands, achieving a 37% reduction in cost per lead compared to the previous year, resulting in positive new customer acquisitions projected by 2024.
    • ● Maintained an exceptional Return on Ad Spend (ROAS) for the milk and dairy product, achieving over 6x ROAS through Meta CPAS Ads through Shopee and Lazada and a 38% efficiency improvement compared to the product's price point.
    • ● Managed and optimized digital ad placements (social media and programmatic), achieving 32+ million unique users reached and 1.5-2.0x higher brand awareness compared to industry benchmarks, as reported in a YouTube brand lift study
    TikTok Ads Meta Ads Project Management programmatic Google AdWords
  • YOYO Holdings
    Senior Ad Operations
    April 2019 - April 2021 (2 years)
    Indonesia
    • ● Maintained positive ROAS for fashion and apparel brands, achieving an average 3x ROAS through Google Ads in the brand-owned commerce website.
    • ● Increased tobacco brand awareness on their new product launch, gained 10x ad recall result.
    • ● Managed and built automated digital ad reports for multiple channels (Google, Youtube, Meta), increasing effective communication between agency and client.
  • Optimized Indonesia
    Paid Ad Specialist
    April 2016 - March 2019 (2 years and 11 months)
    Indonesia
    • ● Setup and Monitored digital marketing campaign to deliver potential leads on client's website.
    • ● Optimized cost for lead-gen campaign to achieve 15% more effective cost per leads.
    • ● Built and arranged campaign media plan to allocate most optimal budget proportion in media mix.

Recommendations

Be the first to recommend Ridhwan

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Energy Conversion Engineering
    Politeknik Negeri Bandung
    Energy Conversion Engineering
  • Meta Certified Media Planning Professional & Media Buying Professional
    Meta Certified Media Planning Professional & Media Buying Professional
Check out Ridhwan's education

Skill set

Project Management
Google Tag Manager

Categories