Rida Zourrii

🚀 As an Amazon Ads and Retail Media Specialist, I have propelled global brands like Lindt and Sika on Amazon, reaching markets such as FR, IT, DE, NL, BR, UAE, and AS. With an annual budget of €1 million, I generated an impressive revenue of over €13 million through Amazon Ads, while adapting strategies to each region.

🌍 Amazon Ads Campaign Management For: Lindt, Sika, Stanley Black & Decker, Lacoste. Results: €13M in revenue in key markets like France, Germany, Italy, and many others."

🎯 Creation and Launch of Amazon Ads Campaigns: Designing tailor-made campaigns to meet precise client objectives, ensuring successful implementation from the start.

🔍 Keyword Research for Paid Search: SEA strategies to dominate specific brand markets, leading to an average sales increase of 25% YoY.

📊 Campaign Management and Analysis: Supervision, optimization, and detailed performance reporting for complete transparency.

🕵️ Amazon Competitor Benchmarking: Constant monitoring of competitor strategies to stay ahead.

🤝 Cross-functional Collaboration: Synergy with other departments for complete campaign coherence.

📈 Strategic SEA Development: Creating data-driven digital strategies to maximize client ROI on Amazon.

🤖 Amazon Ads Client Consultation and Education: Strengthening relationships and providing constant updates on digital advertising trends.

My first entrepreneurial venture, I created a startup and grew it from €0 to €100k in revenue in 6 months using Meta Ads (FB ads and Instagram Ads).

After selling this company for €25k, this initial experience served as a springboard for launching other stores and entrepreneurial projects. Throughout this journey, I managed a team of 4 people.

Competitive Analysis: Analyzing competitor strategies to identify opportunities and threats.

Advertising Strategies: Designing, implementing, and managing Meta Ads campaigns. Successfully acquired 6,000 customers through targeted and effective advertising.

Product Development: Selecting and implementing a product range suited to the target audience.

Conversion Rate Optimization: Implementing strategies to improve the conversion rate of visitors into customers.

Landing Page Creation: Designing and optimizing landing pages to maximize conversions and provide a smooth user experience.

Negotiation and Sales: Strategic negotiation for selling the company at an optimal price.

Ad Creation: Designing targeted and engaging ads to attract and convert the target audience.

Performance Analysis: Monitoring and analyzing advertising campaign performance to optimize return on investment.

Team Management: Leading and coordinating a team of 4 people, ensuring effective collaboration and achievement of objectives.

Customer Acquisition: Implementing advertising campaigns to attract and convert a total of 6,000 customers in a short period.

Budget Management: Allocating and monitoring the advertising budget to ensure efficient use of resources.