About Richard
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French
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Experience
- DDB ParisPRODUCT DESIGN DIRECTOR (CX)November 2023 - Today (2 years and 7 months)DDB CX, the Customer Experience practice of DDB Paris, is a market-leading customer experience offering, with a strong presence in many key sectors such as retail and automotive. Fueled by Omnicom's proprietary tools and data resources, DDB CX is recognized for its data-driven expertise and customer-centric approach. RESPONSIBILITIES Guardian of all the unit's deliverables with the objective of meeting the CX and business challenges of the brands supported by the agency. STEERING • Steer the work of UX and UI Designers in response to briefs from the agency's account managers and strategic planners. Also collaborate with data analysts. ORGANIZATION • Organize the teams' daily work (task allocation, arbitration, etc.). DESIGN • Design ecosystems, features, services, and journeys as part of tenders and for key agency clients. ANALYSIS • Analyze and decipher best practices and UX/UI trends across the agency's clients' various sectors through benchmarks. SUPERVISION • Supervise UX Research in collaboration with strategic planning and specialized research firms. IDEATION • Facilitate ideation sessions in collaboration with clients. RECRUITMENT • Participate in the recruitment of UX/UI designer profiles in collaboration with the agency's HR department. ADVOCACY • Contribute to the advocacy of UX and UI design activities within the agency.
- MATSUKO HolographicProduct DesignTELECOMMUNICATIONSMay 2021 - Today (5 years and 1 month)Paris, FrancePRODUCT VISION
- Facilitate workshops with CEOs to improve company vision.
- Convert CEO's vision (why) to Product Strategy (how) and actionable plan (what).
TEAM MANAGEMENT- Define and write job descriptions to hire the best candidates with HR and CEOs.
- Candidate interview sessions with high-end experts (UI / UX, Unity, UR, Business Development).
- Regular direction and feedback to encourage talent progression, autonomy, and ownership.
- Trust management and human well-being over process and performance.
AGILE PRODUCTION- Agile SQUAD Management of world-class international UX, UI, UR, Devs, QA.
- Convert product strategy into features or impact roadmaps with the Business Team.
- Define quarterly, monthly, and sprint goals in Jira, Confluence, Miro with PMs and CEOs.
- Evangelize "Lean Startup" mindset, Conception (LAB), Production (Delivery).
- Set and Review Team's and Feature's KPIs to track progression and momentum.
UX AND DESIGN STRATEGY- Audit, analyze, define, spread UX strategy for the Company.
- Add user knowledge as a mandatory step in the Development and Business funnel. (AARRR)
- Illustrate design ideas using storyboards, process flows, and sitemaps. Miro.
- Direction of the Design. Design system in Figma. VR Prototypes with Shape XR and Unity.
USER RESEARCH- Define Lean UX Pipeline and Process from R&D, Conception to Production.
- Conduct user research and testing, develop wireframes and task flows based on user needs.
- Prepare and present user insights to internal teams and key stakeholders to improve the product.
- Le Parisien Magazine / Groupe LVMH (Freelance)Experience Designer UX/UIPRESS AND MEDIAFebruary 2017 - Today (9 years and 4 months)Paris, FranceObjective: Art Direction for the new women's website of Le Parisien.
- Mobile adaptation and rollout of the Art Direction.
- Communication on Slack with the internal team of Le Parisien.
- Creation of the MVP in HTML/CSS/JavaScript using Webflow.
- Creation of micro-interactions (JS).
- Creation of UX flows and responsive navigation.
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Education
- Multimedia DirectorEcole multimédia1998Formation qualifiante aux métiers du Digital * Adobe Creative Suite * Adobe Premiere * After Effect * Flash * HTML/CSS/Javascript * PHP
- DUT SRC (Communication Services and Networks)Université de marne la vallée1997* Multimédia * Communication * Réseaux et Systèmes d'information
Certifications
- Design SprintAJ&Smart and Jake Knapp2018
- Design SprintDesign Sprint by Stéphane Crouchons2019