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Richard CastilloRC

Richard Castillo

Customer Growth and Success Consultant

€350/day
Atlanta, US
8-15 years

Average response time: 1 hour

About Richard

If your SaaS is hemorrhaging customers while your CS team drowns in tickets, or your AI startup can't figure out why users churn after onboarding, I know exactly how to fix it.

I transform customer success from a cost center into a revenue multiplier. In the last 8 years, I've taken failing CS operations and turned them into growth engines—including saving a $5.2M enterprise portfolio at 100% retention while growing it 12%, and exceeding retention targets by 115% for two straight years at Price Spider.

What makes me different from other CS consultants:

I've actually built CS functions from scratch. As the second US hire at Price Spider, I created the entire playbook that scaled from 10 to 100+ enterprise accounts. . When I tell you a retention strategy works, it's because I've personally implemented it and watched the MRR climb.

I'm also AWS AI Certified and Google PM certified—meaning I actually understand your product architecture, not just your CRM. I can diagnose whether churn is a product problem, a process problem, or a people problem, and I know how to fix all three.

The problems I solve:

Churn Crisis (85% retention or worse): 90-day audits that identify why customers really leave. I build early warning systems and intervention playbooks.

Scaling Breakdown: Your CS model broke at 100 customers. I design operations that scale to 1,000—segmentation, automation, team structures that actually work.

Dead Renewals: Transform CSMs from ticket-jockeys into revenue drivers with QBR frameworks and expansion playbooks that generated 12% growth in flat markets.
LATAM/Global Expansion: Trilingual (English/Spanish/Portuguese) with proven cross-border launch experience.


If you've had enough of band-aid fixes and failed CS hires, let's build something that actually scales.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Portuguese

    Conversational

Can work on-site
Atlanta (up to 50km)

Experience

  • Costar Group
    Client Specialist
    E-COMMERCE
    March 2016 - April 2018 (2 years and 1 month)
    Atlanta, GA, USA
    • Onboarded and trained new clients, ensuring activation, engagement, and product adoption using Salesforce.
    • Delivered advertising operations and data analysis across 100+ properties monthly
    • Collaborated with product, sales, and creative teams to optimize user adoption and retention
    Customer Journey Machine learning Marketing
  • Native Brands
    Founder & Customer Growth Consultant
    October 2022 - Today (3 years and 8 months)
    • Founded a consulting agency focused on helping LATAM E-Commerce brands ($1–5M revenue) expand into the U.S. market through data-driven growth strategies and technology enablement
    • Led end-to-end digital transformation initiatives for clients, implementing marketing automation tools, analytics platforms, and AI-powered advertising optimization to improve campaign performance and ROI.
    • Managed a cross-functional team of six across marketing, operations, and strategy, establishing data governance practices and performance metrics to drive measurable client outcomes.
    • Leveraged AI-powered marketing tools and predictive analytics to optimize omnichannel campaigns across Meta, Google PPC, and affiliate channels, resulting in 2 successful U.S. market entries within 12 months.
    • Developed scalable operational frameworks incorporating automation workflows, data integration strategies, and technology stack optimization to help clients navigate North American market requirements and accelerate growth.
  • Salsify
    Senior Strategic Customer Success Manager
    November 2021 - October 2022 (11 months)
    • Owned $5.2M ARR portfolio of 20+ enterprise accounts, achieving 100% retention through strategic success planning
    • Enabled clients to leverage Salsify's AI-powered automation features for product content generation and validation, reducing manual data entry by 25% and accelerating time-to-market for product launches across digital channels.
    • Increased ARR by 12% YOY through upsells and cross-sells across the product suite (PIM, GDSN, Enhanced Content, Retailer Syndication).
    • Led enterprise-wide digital transformation initiatives, coordinating with Product and Engineering teams to align technical implementations with business objectives
    • Facilitated executive business reviews and strategic planning sessions, establishing success metrics and demonstrating ROI of platform investments
    • Drove adoption of Salsify products by delivering proactive education, implementation oversight, and measurable success planning.

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Education

  • Bachelor of Science in
    University of Georgia
    2014
    Bachelor of Science in
  • Associate of Business Management
    Gwinnett Technical College
    2012
    Associate of Business Management

Skill set

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