Freelancer profile translated to English.

Description

Hello everyone,

Digital strategy consultant, graduated from the Specialized Master in Digital Marketing Management from ESSEC and trained in economic intelligence (IHEDN – IES session), I support you in optimizing your online presence and transforming your digital systems.

My expertise covers the entire digital value chain: SEO/SEA audit, content strategy, website redesign, web analytics, data management, as well as support for structural transformation towards a more efficient and connected organization. I am also certified in OSINT (Basel Institute), which allows me to integrate advanced competitive intelligence and analysis methods into my missions.

I have supported various organizations:

political movements (digital positioning, image management, influence communication);
SMEs and startups (SEO/SEA, website redesign, social media, analytics, content marketing);
large groups (training, campaign management, tagging plans, data-driven strategy);
international NGOs (audits, growth strategy, complete digital support);
blockchain / tokenization projects (launch strategy, community building, social network activation).

Certified in Google Ads, Google Analytics, Hubspot, and Semrush, I combine a rigorous, strategic, and results-oriented approach.

For your high-stakes digital projects, do not hesitate to contact me.

Sincerely,

Richard Bulan

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Khmer
Conversational
Russian
Basic
Chinese
Basic

Workplace preferences

Can work on-site

Rennes (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Angers (up to 50km), Nantes (up to 50km)

Simitless
Growth Advisor - Associate
August 2022 - Today (4 years)
> Lead generation support
> Sales team setup
> Training video production for sales representatives
> Promotional campaign execution on LinkedIn
RB Consulting
Digital Consultant
October 2016 - Today (9 years and 10 months)
> Recommendation and implementation of SEO - GEO:
• keyword selection support,
• duplicate content removal,
• netlinking,
• submission to search engines
• article proofreading with keyword supervision,
• technical site audit,
• mapping,
• installation and configuration of Google Analytics / Matomo Analytics
• creation of tagging/tracking plans and use of GTM
> SEA Audit:
• keyword analysis,
• report on possible improvements
> SEA campaign management (Google and Bing)
> Community management:
• social media presence audit
• report on possible improvements
• creation of Facebook pages,
• social media advertising (Facebook Business Manager, Power Editor, Twitter Ads)
> Website design (HTML, CSS, JS, PHP, Wordpress, Prestashop, and Drupal), and chatbot,
> Inbound Marketing strategy implementation:
• persona creation,
• blog article writing,
• keyword optimization,
• landing page creation,
• marketing automation
> Email campaign;
> Digital transformation support:
• implementation and support of project management tools (Wrike)
• implementation and support of CRM (Hubspot)
> Growth hacking tool implementation (Sumo, Kameleon, Lead the way, ...)
> Trainer (NDA)
Inbound marketing Search Engine Optimization (SEO) SEO Netlinking
Autosur
GTM Consultant
AUTOMOBILE
April 2023 - April 2023 (1 month)
- GTM Redesign;
- Support and training for teams on Google Tag Manager usage;
- Implementing specific requests from the marketing team.
Google Tag Manager