Freelancer profile translated to English.
Back to original languageAbout Richard
When pipeline is unpredictable, sales and marketing work against each other, or a full-time CMO is still too early: I build the system that solves both.
As a Fractional CMO, I connect Go-to-Market Strategy, Demand and Lead Generation, and RevOps into a Revenue Engine that repeatedly generates qualified opportunities, instead of campaigns without lasting impact.
20+ years of B2B experience at IBM, Microsoft, Yahoo, and Infor, as a SaaS co-founder, and agency CEO with 500+ B2B clients. I know both sides: enterprise complexity and the operational reality of medium-sized businesses and scale-ups.
Typical Projects:
→ Building or relaunching a B2B Revenue Engine (Outbound, Inbound, CRM control)
→ Go-to-Market for new products or markets
→ Funnel audit with prioritized 90-day levers
→ CRM and Marketing Automation setup (HubSpot, Salesforce)
Real-world Results:
- B2B SaaS: Repositioning, built Outbound and Content Engine. Result: +85% sales pipeline, +42% demos in 3 months.
- Tech Mid-Market: Funnel audit, new lead scoring, CRM process. Result: Lead-to-appointment conversion from 5% to 50%, sales cycle shortened by 25%.
If you're not looking for another campaign setup, but a system that brings sales and marketing onto the same pipeline logic, we'll be a good fit.
German
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- red pepper GmbHLead Generation, Cold Outreach & HubspotDIGITAL AND ITJune 2023 - January 2025 (1 year and 6 months)Berlin, GermanyFor redpepper.de, I took on the development and implementation of customized HubSpot landing pages – with conversion-optimized design, clear user guidance, and integrated tracking. Additionally, I set up automations and list management in HubSpot to ensure clean data, precise segmentation, and efficient workflows.Building on this, cold outreach and cold email campaigns were conceived and implemented with AI-powered automations. Through targeted outreach to relevant decision-makers, approximately 30 high-quality B2B leads were generated per month, many of whom successfully converted into customers.The project included both technical implementation and strategic planning and integration into existing processes. Result: a scalable foundation for marketing and sales, and clear proof of how outbound and HubSpot can be efficiently combined.
- Jolly MarketerCEODIGITAL AND ITJanuary 2022 - Today (4 years and 7 months)Berlin, GermanyJolly Marketer empowers B2B companies to achieve sustainable growth through AI-driven, multi-channel lead generation, revenue operations, and fractional CMO leadership.→ Built and managed a portfolio of up to 20 active B2B clients, consistently delivering scalable revenue gains across tech, SaaS, and service sectors.→ Developed and executed integrated go-to-market strategies, combining outbound, inbound, automation, and data analytics to maximize sales pipeline efficiency.→ Acted as a fractional CMO for select clients—translating business objectives into actionable marketing strategies, building high-performing campaigns, and building & mentoring in-house teams.→ Led and mentored hybrid, cross-functional teams, established OKR-based planning, and fostered a culture of innovation and accountability.→ Regularly collaborated with founders and executive teams, translating complex business goals into actionable growth roadmaps and operational frameworks.See more:
- Styla GmbHCMOSOFTWARE PUBLISHINGJanuary 2020 - January 2022 (2 years)Berlin, Germany→ Building up and spearheading eCommerce SaaS B2B marketing: Combining inbound, content, and performance traffic with data-driven ABM and marketing automation strategies.→ Built and led a marketing team of 5, driving the company’s B2B SaaS growth through integrated inbound, ABM, content, and performance marketing strategies.→ Oversaw talent development, daily operations, and cross-functional alignment with sales and product, ensuring measurable pipeline and revenue impact.→ Drove the adoption of marketing automation and ABM, improved sales-marketing alignment, and coached a team of marketers to operational excellence and revenue contribution.
Reviews
Dayen
red pepper GmbH
Reviewed on 7/3/2023
Richard impressed us with his extensive B2B marketing knowledge and efficient communication. In addition to the technical implementation of landing pages in Hubspot, he provided us with valuable strategic advice regarding lead generation and marketing automation.
His quick implementation and excellent work results, combined with his deep understanding of Hubspot and modern lead management, have impressed us. We look forward to continuing our collaboration and can recommend his services to anyone seeking professional support in B2B marketing.
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Education
- Masters, Geography, Economics, EconometricsLudwig-Maximilians University Munich1997Dipl. (Univ.): Geography, Economics, Econometrics
- Economics, SpanishNational Autonomous University of MexicoEconomics, Spanish