Freelancer profile translated to English.
Back to original languageAbout Richard
Digital strategy and marketing consultant specializing in Drupal and Wordpress and SEO expert since 2011, I enable my clients to increase their visibility on the internet thanks to a strategy based on the use of good SEO practices, ergonomic and responsive design and quality web content.
I support you in setting up a winning digital strategy to capture and convert your prospects in order to achieve your objectives.
From the design or redesign of your website on Wordpress or Drupal to the implementation of sales funnels, SEO optimization and the improvement of your lead management, I allow you to increase your ROI and your turnover.
My philosophy is based on listening to the client, their needs, providing advice on the use and design of their various digital communication tools and permanent support to help them develop their visibility on the internet and their lead management.
It is crucial for me to have a privileged relationship with my clients, a relationship of trust, listening and understanding of their needs. This is why I have chosen independence as a working method. This allows me to be available and provide them with my expertise without any intermediary.
English
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- PlainitudeWebsite redesign and marketing strategy for an event agencyDIGITAL AND ITOctober 2024 - Today (1 year and 10 months)Toulon, FrancePlainitude had a poorly optimized showcase site, difficult to develop and ineffective in attracting new customers. My role was to support the agency in a complete redesign, working on both the marketing strategy and the technical optimization.After an analysis of the personas and the competition, we repositioned the site around the needs of the end customers. I created page templates adapted to the different contents, so that the team could publish easily and quickly, while keeping the flexibility of Gutenberg for the news.The new site has become a real acquisition tool: clear path, visible calls to action, reinforced SEO. User tests conducted with marketing students gave it a score of 4/5. In just 4 months, the redesign has improved Plainitude's visibility and increased the click-through rate from Google.
- CreatistShopOnline store migration + complete redesignE-COMMERCESeptember 2022 - Today (3 years and 11 months)Bastia, FranceCreatistShop, a creative hobby store, was blocked by a rigid proprietary platform. I supported the founders in a complete migration to WooCommerce in order to offer them an scalable and efficient site.The mission consisted of transferring thousands of products, customer accounts and order histories despite the absence of a reliable export. Thanks to meticulous work on the data files and the extraction of visuals, everything could be recovered and integrated without loss. SEO has been preserved with automatic 301 redirects, guaranteeing traffic continuity.The new site offers a redesigned design and many features: enriched product sheets, advanced filters, loyalty, shopping cart reminders, stock management and integrated newsletter.Beyond the launch, I ensure regular monitoring (SEO, marketing, maintenance), in a relationship of trust and proximity.
- KompassMarketing strategy consulting + Wordpress RedesignSOFTWARE PUBLISHINGApril 2021 - Today (5 years and 4 months)Paris, FranceKompass, a major player in B2B/B2C networking (more than 43 million companies listed), wanted to promote its solutions and convert more visitors into prospects and demonstration requestsI intervened to rethink the user experience (UX), optimize SEO and simplify conversion on each page. Since going live, the site has generated thousands of qualified contacts while offering a smooth and engaging journeyToday, I continue the collaboration with continuous maintenance, functional developments (including the creation of internal landing pages) and proactive support. Result: savings on external tools and better UX coherence for Kompass.
Reviews
Clément
neoxia
Reviewed on 4/18/2018
A pleasure to work with Richard, both for the quality of the work and for that of the person.
M
Morgane
Mobility Work
Reviewed on 11/3/2017
We contacted Richard to take charge of the redesign of our website and move from Drupal 7 to 8.
Richard did an excellent job on the implementation of the site and the CMS. He is very attentive and was able to create the site we expected. He was pedagogical and very patient. Richard is a perfectionist who likes a job well done, and who takes the time necessary to go to the end of what he has undertaken and down to the smallest details. This is very appreciable!
Recommendations
FU
FU
+2
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Education
- The only valid diploma is the satisfaction of my clients.School of Life