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Riccardo M.RM

Riccardo M.

MarTech & Automation Specialist

€300/day
Nuoro, IT
8-15 years

Average response time: 1 hour

About Riccardo

I am Riccardo Mascia, a Growth Technologist specializing in Marketing Automation. My mission? To take a strategic vision and transform it into a functional, automated, and sales-oriented digital ecosystem.

Why choose an "All-in-One" profile?
In a market moving at breakneck speed, companies need agility. Usually, it would take three distinct roles to cover my responsibilities: a Video Editor/Graphic Designer, a CRM Specialist, and a Web Designer. By integrating these skills, I offer unique value: I break down communication silos, eliminate handover times, and guarantee immediate operational savings.

My Journey: From Curiosity to Innovation
My passion for technology began in 2000, amidst the first mobile phones and the challenges of eMule. After graduating from high school with a science focus, I took a gap year in London that changed everything: there, I perfected my English and started "playing around" with Photoshop and Premiere. What started as fun turned into a profession.

Back in Italy, I consolidated my technical foundation with advanced studies in graphics and web design (HTML, CSS, JS). In 2015, I took on my first challenges as a freelancer, before landing in the tourism marketing sector in 2017. Today, as a Digital Marketer at Hubcore.ai, I manage complex infrastructures on HubSpot, creating newsletters, landing pages, and workflows that convert.

The Future is AI-Powered
Today, my vision is clear: image is everything, but technology must support it. I use Artificial Intelligence (Claude, ChatGPT, Veo 3, Elevenlabs) not as a replacement, but as a quality accelerator. I write custom scripts to solve technical problems autonomously, avoiding tickets to developers and speeding up every process.

What I can do for you:

Automation: HubSpot management (CRM/CMS), Landbot workflows.

Content: Professional video editing and high-impact static graphics.

Web: Custom showcase websites and targeted digital strategies.

Digital consulting.
  • Italian

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Hubcore.ai
    Digital Marketer
    SOFTWARE PUBLISHING
    January 2018 - Today (8 years and 7 months)
    CRM & Automation: Architecture of sales pipelines and complex workflows on HubSpot; end-to-end development of web portals (e.g., Meetforum.it, Hubcore.ai, dcf.consulting) and design of high-converting landing pages for brands like PortaleSardegna.com, CharmingItaly.com, and DestinationItalia.com.

    Conversational Marketing: Implementation of automated flows on Landbot (WhatsApp/Web) to optimize lead generation and customer care.

    AI Integration: Advanced integration of LLMs like Claude and ChatGPT to automate operational processes, combined with the development of custom JavaScript scripts to boost technical efficiency.

    Creative & Media Production: Creation of high-impact static graphics using Photoshop and Nano Banana for ad campaigns and corporate assets, paired with high-end video editing using Adobe Premiere and Veo 3, and audio generation via Suno.ai and Elevenlabs.
    Hubspot Marketing Automation Chatbot Adobe Premiere Adobe Photoshop
  • Agency & Private Clients
    Freelance Digital Consultant
    January 2016 - Today (10 years and 7 months)
    Technical and creative consulting for the optimization of digital processes: development of custom showcase websites, targeted digital strategies, and creation of conversion-oriented multimedia assets.
    Adobe Photoshop Adobe Premiere Showcase website marketing consultant Content marketing
  • Portale Sardegna S.p.A.
    Web Marketer
    TRAVEL AND TOURISM
    January 2017 - January 2018 (1 year)
    Nuoro, Italy
    Planning and execution of Direct Email Marketing (DEM) campaigns and newsletters using Mailchimp, managing the entire process from the creation of responsive templates and automated workflows (welcome series, abandoned carts) to contact database management through tagging and segmented lists.
    Mailchimp Adobe Photoshop Adobe Illustrator Adobe Premiere Marketing Automation

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Education

  • Professional English Certificate
    Master Academy of London
    2015
    An immersive educational experience in London focused on achieving professional fluency. The program centered on Business English, advanced grammar, and effective communication, enabling me to manage international clients and complex technical documentation in English.
  • Professional Diploma
    Isnetw Informatic School
    2016
    Intensive technical training covering the full spectrum of digital production. I specialized in front-end technologies (HTML5, CSS3, JavaScript) and the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), building a solid bridge between technical execution and creative design.

Skill set

Categories