Freelancer profile translated to English.

Description

Former Google employee. With my help you can break your Google Ads barrier. I will create from scratch or optimize your campaigns, it doesn't matter which kind of company. I will do it in English, German, Spanish and French. If you want I will even guide you through every step and explain the details of this complex platform. Thanks to many years of experience and collaboration with more than 1.100 clients from all sectors. From finance, health services, jewelries, roofers, heavy industry, retail, and even dog food manufacturers! I am prepared for every situation.

Languages

Spanish
Native or bilingual
German
Fluent
English
Fluent
Catalan
Native or bilingual
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

FTW Gaming (Alemania – Ecommerce Custom PS5 Controller)
Senior Google Ads & Performance Strategist Consultant
January 2024 - Today (2 years and 5 months)
• Comprehensive audit and restructuring of Google Ads account (Search + Performance Max).
• Intent-based targeting: Brand Defense, Custom Design High-Intent, Repair Premium, and Special Editions.
• Mass elimination of unqualified broad traffic and consolidation into Exact/Phrase to improve efficiency.
• Advanced optimization based on ROAS per keyword and in-depth Search Terms analysis.
• Recovery of paused profitable campaigns and strategic budget redistribution.
• Improvement of impression share on keywords with ROAS >10.
• Integration and validation of tracking for ecommerce (GA4 + conversion value accuracy).

Key results:
• Search ROAS exceeding 14x.
• Average CVR ~19% in high-intent campaigns.
• Average CPA ~€2.21.
• Identification of gaps compared to competitors like Amazon and Scuf through Auction Insights.
• Significant reduction in PMax dependency by prioritizing a profitable Search structure.
Google Ads Campaign Specialist Performance Max Conversion Tracking ROAS German
BETTEN (Alquiler de camas médicas y equipamiento sanitario – Chile)
Senior Google Ads & Lead Generation Strategist Consultant
January 2021 - Today (5 years and 5 months)
• Comprehensive Google Ads account audit focused on qualified lead acquisition.
• Complete restructuring by search intent (rental, medical emergency, specific product).
• Optimization of Search campaigns with a focus on CPL and lead quality (not volume).
• Elimination of informational terms and non-transactional traffic.
• In-depth competitive analysis: ad benchmarking, value proposition, and web structure.
• Improvement of messages focused on real urgency (hospital/home context).
• Review and validation of tracking (forms, calls, and key events).
• CRO recommendations to increase conversion on landing pages.

Strategic impact:
• Progressive improvement in conversion rate after traffic cleanup.
• Reduction of budget waste on generic keywords.
• Focus on leads with higher immediate rental intent.
• Structural foundation prepared for scaling with complementary campaigns (Display / controlled PMax).
Google Ads Campaign Specialist Google AdWords Lead Generation Conversion Tracking CRO