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Ricardo SilvaRS

Ricardo Silva

Salesforce Marketing Cloud Specialist

€200/day
Murtosa, PT
8-15 years
Salesforce Marketing Cloud
Ampscript
API
Salesforce Data Cloud
Salesforce SQL

Average response time: 1 hour

About Ricardo

I’m a Senior Salesforce Marketing Cloud Consultant with 10+ years of experience helping companies in Retail, Banking, Construction and other industries design, implement and scale data‑driven marketing automation.What I do:• Design and implement multi‑channel journeys (Email, SMS, Push, Web) using Journey Builder and Automation Studio• Develop dynamic, personalized campaigns with AMPscript, SQL and HTML/CSS• Integrate Marketing Cloud with Sales Cloud, Service Cloud and external systems via APIs• Implement and configure Salesforce Marketing Cloud and Pardot (Account Engagement)• Train and support marketing and CRM teams to use Salesforce effectivelyTools; skills: Salesforce Marketing Cloud (Email Studio, Mobile Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages), AMPscript, SQL, REST/SOAP APIs, HTML/CSS, Sales Cloud, Pardot, Marketing Automation strategy and Data Cloud. I’m especially interested in roles where I can combine hands‑on development with consulting, helping companies improve their customer journeys and ROI with Salesforce.

  • English

    Conversational

  • Portuguese

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Murtosa (up to 50km)

Experience

  • IMPACT Commerce
    Senior Marketing Automation Consultant
    DIGITAL AND IT
    August 2024 - Today (1 year and 10 months)
    Denmark
    • - Leading Salesforce Marketing Cloud projects for international clients, from requirements gathering to solution design and implementation.
    • - Designing and building multi‑channel journeys (email, SMS, push, web) using Journey Builder and Automation Studio, with a strong focus on personalization and customer lifecycle.
    • - Developing and maintaining AMPscript and SQL solutions for dynamic content, segmentation, and advanced personalization.
    • - Integrating Salesforce Marketing Cloud with other Salesforce clouds (Sales Cloud, Service Cloud) and third‑party systems via APIs.
    Ampscript Salesforce SQL Salesforce Marketing Cloud API SSJS
  • Accenture Portugal
    Advanced Application Engineer
    DIGITAL AND IT
    April 2022 - July 2024 (2 years and 3 months)
    Porto, Portugal
    • - Led end‑to‑end implementations and evolutions of Salesforce Marketing Cloud for enterprise clients in different industries (e.g. Retail, Banking).
    • - Designed and configured Marketing Cloud accounts, including business units, data model (Contact Builder), user permissions, and platform setup.
    • - Built complex customer journeys and automations (Journey Builder, Automation Studio), combining decision splits, event‑based triggers, and reusable templates.
    • - Developed AMPscript, SQL queries and API integrations (REST/SOAP) to support dynamic content, data synchronization and triggered campaigns.
    • - Integrated Marketing Cloud with Sales Cloud and other external systems, ensuring data consistency and reliability across platforms.
    • - Created and maintained technical documentation, solution designs and operational runbooks for internal teams and clients.
    • - Delivered customized training and workshops for marketing and CRM teams, helping them adopt Marketing Cloud best practices and use the platform more efficiently.
    Salesforce SQL Ampscript Salesforce Marketing Cloud API SSJS
  • LOBA.cx
    Salesforce Marketing Cloud Senior Specialist
    April 2020 - April 2022 (2 years)
    Oliveira de Azeméis, AV, Portugal
    • - Designed and implemented 1:1 and multi‑step customer journeys in Salesforce Marketing Cloud (Email Studio, Mobile Studio, Journey Builder, Automation Studio).
    • - Developed dynamic email templates and landing pages using HTML, CSS, AMPscript and CloudPages, enabling personalized experiences at scale.
    • - Created and optimized API‑based sends (emails, SMS, push) and automations to support transactional and marketing communications.
    • - Mapped and implemented data architecture and integrations between Marketing Cloud, Sales Cloud, Pardot and external applications.
    • - Configured and validated Marketing Cloud and Pardot accounts (business units, sender authentication, tracking, users, permissions, etc.).
    • - Conducted requirements discovery sessions, estimated effort (demand hours) and supported pre‑sales/solutioning activities.
    • - Delivered training and enablement to client teams on Marketing Cloud and Pardot, helping them gain autonomy in campaign creation and analysis.
    • - Supported Sales Cloud implementations with configuration of objects, fields, page layouts, users, profiles and basic automation.
Check out Ricardo's experience

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Education

  • Salesforce Certified Marketing Cloud Administrator Engagement Crash Course Scrum Foundation Professional Certificate
    Salesforce Certified Marketing Cloud Administrator Engagement Crash Course Scrum Foundation Professional Certificate
  • Information Systems Management
    UNINOVE
    2018
    Information Systems Management
Check out Ricardo's education

Skill set

CRM Integrations
CRM Implementation
Salesforce Sales Cloud
Team management

Categories