Freelancer profile translated to English.
Back to original languageAbout Ricardo
Is it possible to improve productivity and well-being simultaneously?My answer, after 25 years of management experience, is that it is not only possible but essential: when both are linked, they create avirtuous cyclethat drives both the organization and its people.
I am Ricardo Santiago, founder ofKowaira**. I act as your **strategic partner**, integrating the capabilities of **Business and Organizational Well-being Consultant, Cultural Change Agent, Executive and Team Coach**, and **Power Skills Trainer**. Additionally, I act as a **Speakerto ignite the spark of change towards a culture of well-being in organizations of all sizes.
I come from the world of "high demands" (Ex-General Manager and Regional Director in EMEA/LATAM), so I understand the pressure for results. My value proposition is to useOrganizational Well-beingas a strategic lever to boost performance, reduce turnover, and build resilient cultures.
How do I help your organization?I integrate my business vision and experience with Neuroscience and Coaching tools to intervene at three levels:
- **Well-being and Culture Consulting**: I diagnose and design strategies where organizational health directly translates into business KPIs and sustainability.
- **Executive and Team Coaching**: I accompany leaders, management committees, and technical teams to unlock their potential, improve cohesion, and lead with awareness and efficiency.
- **Power Skills Training**: I train key competencies (resilience, communication, leadership) so that teams operate in that "virtuous cycle" of high performance and satisfaction.
If you are looking for a professional who understands your bottom line, transforms your organization's culture, and maximizes people's potential, let's talk.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- KowairaFounder, Coach, and FacilitatorHUMAN RESOURCESJune 2023 - Today (3 years and 2 months)Madrid, SpainI founded and lead this firm with a specialized focus:Organizational Well-being Consultingas a strategic lever fortransformation and profitability**. My essential work focuses on intervening in the organization's well-being to unlock its productive potential, operating under the premise that **well-being is the essential foundation for building high-performance teamsand a **sustainable competitive advantage**.
- **Well-being as a Business Driver**: I advise Management Committees on diagnosing the organizational climate and designing strategies where improving well-being drives cultural transformation and business results. I reduce hidden costs (turnover, absenteeism) and boost engagement to sustain operational excellence.
- **Strengthening Leadership and Healthy Cultures**: I support large corporations and SMEs in their evolution towards resilient environments. I design ad-hoc programs that integrate neuroscience and coaching for the development of conscious leadership, ensuring that business strategy is executed through high-performing, balanced, and motivated teams.
- Training**: Design and ad-hoc development of training actions in **Power Skillsfor national and international organizations.
- Global Trust Association Formación y Certificaciones TICCo-founder & Business Strategy AdvisorCONSULTING AND AUDITSNovember 2022 - Today (3 years and 9 months)Madrid, SpainI serve asStrategic Advisorto the current management team, contributing my expert vision to ensure business sustainability, advising on the definition of business models and the evaluation of global strategic alliances for international expansion in the field of IT governance and management certifications.
- Global Trust Association Formación y Certificaciones TICCo-founder & CEOEDUCATION AND E-LEARNINGJuly 2020 - November 2022 (2 years and 4 months)Madrid, SpainI assumed the overall General Management of the startup, leading its global positioning and financial management (P&L).I orchestrated strategic planning and the execution of complex contracts, consolidating the organization as an industry benchmark through rigorous resource and risk management.Leading multidisciplinary teams was key to operating in environments of high uncertainty and international impact.
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Education
- International Master's in Professional Neuro-Happiness ManagementAEPSIS - Spanish Association of Health Psychology2026Máster
- Teaching Qualification for Grades A, B, and C of the Vocational Training SystemIDEAS PROPIAS EDITORIAL2025Certificado de Profesionalidad
Certifications
- Advanced Course in Neuro-Happiness in the WorkplaceAEPSIS - Spanish Association of Health Psychology2025
- Advanced Course in Neuro-Happiness and Emotional HealthAEPSIS - Spanish Association of Health Psychology2025