Freelancer profile translated to English.

Description

Digital communication expert, social media & influence – Luxury, fashion, beauty

With over 10 years of experience in houses like Chanel, Christian Louboutin, and Casablanca Paris, I support premium and luxury brands in defining and executing their global digital strategy.

My approach is both creative and ROI-driven: I design impactful campaigns, structure international influence strategies, manage product launches, develop strong narratives, and coordinate 360° projects with talents and creative teams.

Available for freelance assignments: digital strategy, brand content, influence & advocacy, brand repositioning, editorial direction, or social media management.

Industry field of expertise

Languages

Swedish
Basic
French
Native or bilingual
German
Conversational
Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Casablanca paris
Head of Social Media
LUXURY GOODS
October 2024 - May 2025 (7 months)
Paris, France
• Creating and implementing global social strategies, driving audience growth and engagement.
• Led TikTok launch and optimized content production for campaign and daily assets.
• Developing data-driven performance KPIs to refine strategy and boost ROI.
• Executed event communication plans and ensured brand consistency across channels.
• Defining talent, VIP & advocacy strategies to amplify reach and community impact.
• Building and structuring the Social Media team, enhancing in-house capabilities.
TikTok Digital Marketing Paid Media VIP Community Management
Christian Louboutin
Global Social Media & Influence Senior Manager
LUXURY GOODS
April 2022 - October 2024 (2 years and 6 months)
Paris, France
• Revamped the social media strategy, improving performance and successfully launching TikTok.
• Produced content & events to showcase and support collection launches and key moments.
• Implemented a new talent strategy (VIP & Influence), increasing MIV by 30%.
• Developed a comprehensive reporting system for social media and influence KPIs, providing valuable insights for strategic decision-making.
• Led and managed a team of four, overseeing senior to junior roles.
Social Media Influencer Marketing Brand Content TikTok Event Management
CHANEL
International Content & Social Media Project Manager
LUXURY GOODS
September 2019 - April 2022 (2 years and 7 months)
Paris, France
• Definition and implementation of paid and owned social media strategies.
• Collaboration with Artistic Direction & PR in producing content for Chanel Beauty.
• Briefing creative teams to optimize content production and efficiency.
• Led the Skincare Content Program, creating rich communications programs to strengthen CHANEL Skincare's legacy.
• Team Management.
Content Marketing Paid Media Social Media Digital Communication Project Management