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Ricardo De TomásRD

Ricardo De Tomás

💻 Fractional CMO | Strategy for startups

€295/day
10 projects
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ricardo

📍 Digital marketing specialist, specifically in user and customer acquisition and growth strategy for startups & ecommerce.

With experience in SEO & SEM consulting, I offer part-time CMO services for startups with my team.

From the study and optimization of various KPIs and campaign metrics, we work and lead projects for clients such as Barceló Hotels, Mapfre, Yelmo Cines, BBC, or Bosch, among many others with varied budgets, formats, segmentations, and objectives: retargeting campaigns, positioning and funnel building, lookalike audience management, prospecting, loyalty, personalized conversion, reach, web traffic, app downloads, pixel configuration such as Facebook Pixel or LinkedIn Pixel, Google Tag Manager, Google Data Studio, Google Analytics, SEO audits, On-Page SEO, backlinking... 🔧 Honestly, we have extensive experience in media buying or Paid Media (PPC Marketing) campaigns on Google Adwords or Meta Ads, as well as TikTok Ads, among others.

Furthermore, I am certified by Facebook and Google as an SEM consultant, as well as by Adjust and other related tools. I am also a certified specialist in programmatic buying by ESIC university. You could say I am an accredited SEO/SEM expert and a recognized digital marketing consultant in general.

In 2020, I founded DRIZA, a digital marketing consultancy specializing in Paid Media & Technical SEO to offer the best possible service with the utmost detail and excellence deserved.

Within the team, we have experience in broader digital verticals such as Zoho CRM, Hubspot, or Pipedrive, among others, as well as running campaigns on platforms like Pinterest Ads, LinkedIn Ads, Spotify Ads, TikTok Ads, Twitter Ads, or even programmatic advertising on various DSPs and media buying formats.

I invite you to visit the website: driza.co
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Conversational

Can work on-site
Madrid (up to 50km), Barcelona (up to 100km), Valencia (up to 100km), Sevilla (up to 100km), Bilbao (up to 100km)

Experience

  • DRIZA
    👀 CEO & Co-Founder | SEO Consultant & SEM Consultant
    CONSULTING AND AUDITS
    February 2020 - Today (6 years and 6 months)
    Madrid, Spain
    Founder and CEO of another digital marketing agency like so many others, but also very different 🚀: sales numbers as a priority over follower count. With honesty and realism, without selling smoke. Specialists in SEO, Paid Media, and Facebook Marketing.

    Clients such as Mapfre, Universidad Francisco de Vitoria, or Barceló, among others, validate our work in Technical On-Page SEO (SEO Audit & Consulting), digital advertising campaigns on channels like Instagram, TikTok, or Facebook, and email marketing strategies.

    Particularly proud of our backlinking and keyword positioning work for various websites and landing pages for different clients.

    We also specialize in CRM integrations with Hubspot.

    We are approved digital agents for implementing the Digital Kit.
    SEO Auditoría SEO SEO On Page Backlinks SEO SEM Comunicación digital Email marketing Instagram Marketing Redes sociales Marketing Facebook Marketing Redacción SEO Formación en SEO SEMrush Google Analytics Google AdWords Google Tag Manager Google Shopping Google+ Facebook Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Premiere Adobe After Effects Adobe Lightroom Estrategia de comunicación User Experience Design Planificación estratégica Estrategia empresarial Estrategia comercial Lean startup Lean management Start-up Community management Estrategia Webmarketing Comunicación Comunicación visual Marketing de contenidos Creación y redacción de contenidos Consultoría Consultoría de medios
  • Uncovercity
    💻 Marketing Advisor | SEO Consultant & Marketing Strategy
    HOSPITALITY
    September 2021 - Today (4 years and 11 months)
    Madrid, Spain
    I weekly support the strategic marketing and business vision of the startup and its teams, in addition to managing their advertising, acquisition, and positioning campaigns, directly comparable to the functions of an SEO consultant and SEM consultant / Facebook Ads Consultant.
    Marketing SEO Redacción SEO SEO On Page Auditoría SEO SEO Off Page Formación en SEO Posicionamiento SEO Optimización de motores de búsqueda SEM SEMrush Marketing en motores de búsqueda (SEM) Search Engine Marketing (SEM) Social Ads
  • Alqua Digital S.L
    💪 Paid Media Manager & SEO Consultant
    SOCIAL NETWORKS
    October 2019 - March 2020 (5 months)
    Madrid, Spain
    🚀 Performance Marketing Manager, leading the Paid Media team in planning; budget and investment scenario creation; campaign setup and creation; report analysis and direct client account management. Facebook Marketing, Instagram Marketing, SEM, SEO, Google Ads, Twitter, LinkedIn, and many other networks.

    Projects:
    🎥 Yelmo Cinemas
    🛠 Bosch
    🇬🇧 BBC English Mobile
    🍗 Brasa y Leña
    📚 Instituto de Emprendimiento Avanzado
    💻 Monday Coworkings
    🏨 SOFIA Barcelona Hotels

    I also worked as a Digital Marketing Consultant in:
    - Email marketing and newsletter campaigns.
    - UX, trigger maps for push notifications, as well as supervision of copywriting and creatives.
    - Technical SEO and ASO consulting projects; SEO audits and SEO optimization.
    - Branding.
    - Direct account and client management, and sales pitch.
    - Social media marketing and community management.
    Facebook Marketing Instagram Marketing SEM Publicidad Pay Per Click Email marketing Generación de leads Marketing Publicidad de display Google AdWords Marketing de contenidos Inbound marketing Ilustración Marketing directo Comunicación digital Transformación digital SEMrush Redes sociales Formación en redes sociales Administración de redes Diseño gráfico Diseño de logos Community management E-commerce Estrategia de comunicación Estrategia comercial Comunicación visual Medios de comunicación Análisis de la competencia Publicación asistida por ordenador Planificación estratégica Estrategia empresarial Estrategia de posicionamiento Estrategia IT Estrategia Webmarketing Estrategia editorial Estrategia de precios Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Premiere Adobe After Effects Adobe Creative Suite Adobe Lightroom Diseño de banners Diseño de producto Diseño de newsletters Diseño móvil Creación y redacción de contenidos Redacción Redacción web

Reviews

5.0

Out of 3 ratings

A

Ana

SiteGround

Reviewed on 9/10/2024

Ricardo has provided us with a strategic and tactical vision that has allowed us to advance in improving lead management in our CRM. His advice has been very practical, and he understood our needs and priorities from the beginning. It has been very easy and fluid to work with him.
B

Berta

fly me to the moon

Reviewed on 11/15/2022

Recommendations

FU
FU
Alberto RodriguezAR
+7
Former user and 9 other people have recommended Ricardo

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Education

  • Seminar: Emerging Young Leaders of Tomorrow (Under 30)
    Aspen Institute Spain
    2019
    Seminario: Emerging Young Leaders of Tomorrow (Under 30)
  • Extended Illustration Course
    Minúscula School
    2019
    Curso Extendido de Ilustración

Certifications

  • CPE, Cambridge Test on the Proficiency of the use of English
    Cambridge University
    2011
    ingle Inglés Traducción Inglés-Español Traducción Español-Inglés
  • Facebook Marketing Associate, Blueprint Certification
    Facebook
    2020
    Formación en redes sociales Instagram Marketing Instagram Redes sociales Facebook Marketing Facebook

Skill set

Categories