About Ricardo
Spanish
Native or bilingual
Experience
- A.V.I.S.AAfter-Sales Strategies Manager,December 2018 - June 2021 (2 years and 6 months)Seville, SpainEstablish the annual After-Sales strategy per quarter with the different After-Sales Directors (Audi, Volkswagen, Seat, and Skoda). Manage the annual Marketing plan for each brand. Report results to each brand. Implement tools to increase workshop traffic for our fleet. Generate Workflows (Hubspot) for after-sales commercial strategies.
- IMPULSOHPPC Specialist,November 2021 - Today (4 years and 7 months)Seville, SpainAccount status analysis. Design account structure in GAds, Meta, and design Workflows in Connectif to improve the average ticket of e-commerce. Optimize ads to achieve objectives. (KW Research, negative keywords, audience improvements, assets, product feed...). Report on key KPI results. (CPC, CPA, Leads, ROAS...). Generate documents for real-time data viewing with Looker Studio.
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Education
- Master's DegreeInstitute of Studies Cajasol2017Máster
- Double DegreeC.E.A.D.E UniversityDoble Grado