Freelancer profile translated to English.

Description

I am Ricardo, PPC Manager, specialist in Google Ads, Meta Ads and Marketing automation (connectif).

Experience in acquiring leads and e-commerce sales.

Marketing Consulting • Marketing Strategy • Lead Generation • Brand Marketing • Product Marketing • Digital Marketing • Search Engine Marketing (SEM)

Industry field of expertise

Languages

Workplace preferences

Remote only

Primarily works remotely

A.V.I.S.A
After-Sales Strategies Manager,
December 2018 - June 2021 (2 years and 6 months)
Seville, Spain
Establish the annual After-Sales strategy per quarter with the different After-Sales Directors (Audi, Volkswagen, Seat, and Skoda). Manage the annual Marketing plan for each brand. Report results to each brand. Implement tools to increase workshop traffic for our fleet. Generate Workflows (Hubspot) for after-sales commercial strategies.
IMPULSOH
PPC Specialist,
November 2021 - Today (4 years and 7 months)
Seville, Spain
Account status analysis. Design account structure in GAds, Meta, and design Workflows in Connectif to improve the average ticket of e-commerce. Optimize ads to achieve objectives. (KW Research, negative keywords, audience improvements, assets, product feed...). Report on key KPI results. (CPC, CPA, Leads, ROAS...). Generate documents for real-time data viewing with Looker Studio.