Ricard J.

Creative copywriter at Ogilvy, working primarily for Nestlé across multiple brands and categories. As part of a dedicated core team, played a key role in the development of the main international campaign for Sanpellegrino, in close collaboration with Ogilvy UK and Ogilvy US.

Responsible for the creation of the global tagline Life is Juicier, as well as defining the brand’s language system, tone of voice and expressive world. Contributed to shaping Sanpellegrino’s core brand narrative and leading campaign, ensuring consistency and scalability across markets while preserving a strong, distinctive creative identity.

Senior creative copywriter at DDB, leading a broad range of brand and performance-driven initiatives for Audi. Responsible for all programmatic advertising campaigns, ensuring message clarity and consistency across digital ecosystems. Developed proactive brand content for Formula E activations, as well as long-form storytelling projects such as Audi Future Stories and El Matador Magazine collaborations.

Delivered copywriting and scriptwriting across multiple formats, including radio campaigns, CRM and loyalty communications, web content for new vehicle launches, event scripts for venues such as Fira de Barcelona, seasonal advertising campaigns and dealer-level communications. A role requiring strategic thinking, creative versatility and the ability to adapt brand voice seamlessly across channels, formats and objectives.

Branded content development and scriptwriting for a long-form audiovisual project in collaboration with Apple Tree for Piqray, an advanced breast cancer treatment. Responsible for shaping the narrative framework of a five-episode film series featuring real patients and oncologists. The project translated complex clinical and product-related information into emotionally engaging storytelling, using metaphor and parallel life journeys to humanize the medical process while maintaining scientific rigor. Defined conversational guidelines, narrative arcs and key messages to engage a highly specialized medical audience in a private, professional environment.