Freelancer profile translated to English.
Back to original languageAbout Riane
Art Director & UI/UX Designer, I support companies, startups, and agencies in designing high-performing digital products, interfaces, and brand identities.
🎨 ART DIRECTION & BRANDING
Visual Identity: logo, graphic universe, style guide
Digital Branding: brand guidelines, multi-channel consistency
Communication Materials: print, campaigns, visual variations
Creation of distinctive visual universes aligned with brand positioning
🎯 UX/UI DESIGN & WEB DESIGN
- UX/UI Design: UX audit, user journeys, wireframes, Figma mockups, prototypes
- Web Design: website design, website redesign, conversion-oriented landing pages on Wordpress
- Interface Design: SaaS, web & mobile applications (responsive design)
- Design System & UI Kit: structuring, components, product consistency
🧠 APPROACH
My approach combines UX thinking, art direction, and product logic to design experiences that are:
- Clear and structured (UX design, hierarchy, readability)
- Aesthetic and distinctive (art direction, branding)
- Performance-oriented (conversion, engagement, efficiency)
🛠️ TOOLS
- Figma (mockups, prototypes, design system)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects...)
- WordPress
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Nice (up to 50km)
Experience
- Publicis GroupeArt Director / Graphic DesignerHEALTH AND WELLNESSJanuary 2024 - December 2024 (11 months)Paris, FranceDesign of print and digital assets for integrated advertising campaigns, with a user-centered and performance-oriented approach.• Creation of communication materials in the health, cosmetics, and pharmaceutical sectors for international brands such as Pfizer, L'Oréal, and Sanofi.• Production of print, web, social media, newsletter content, ADV campaigns, and materials for healthcare professionals and doctors.• Design of UX/UI mockups, landing pages, dashboards, and user journeys, respecting brand guidelines and business objectives.• Art direction and adaptation of omnichannel campaigns with a strong focus on visual consistency, user engagement, and content effectiveness.• Collaboration with creative, strategic, marketing, and technical teams in an agile and demanding environment.• Participation in production monitoring and deliverable coordination for high-visibility campaigns.
- Paris La Défense ArenaGraphic DesignerENTERTAINMENT AND LEISUREJune 2026 - Today (2 months)Paris, FranceReinforcement of the Communication & Marketing teams at Paris La Défense Arena for the design and adaptation of communication materials for the Arena and its partners.• Creation and adaptation of print and digital communication materials (signage, POS displays, banners, presentations, event materials)• Design of digital assets for marketing campaigns, social media, and partner operations• Adaptation and adherence to the graphic standards of partner brands and sponsors• Production of content for internal and external communication• Creation of presentations and commercial valuation materials• Coordination with marketing, communication, and partner teams to ensure consistency of initiatives• Simultaneous management of multiple projects in a high-visibility event environmentSkills: Art Direction • Branding • 360° Communication • Print • Social Media • PowerPoint Presentations • Adobe Creative Suite • Graphic Production • Project Management
- CiteoUI DesignerENVIRONMENTALApril 2025 - July 2025 (3 months)Paris, FranceParticipation in the redesign of Citeo's interfaces, in compliance with the new graphic charter, to build a consistent, engaging, and accessible experience across all platforms.Creation of Figma components: Adaptation of web blocks into a unified design system (desktop + mobile), adhering to accessibility, readability, and responsive design standards.Preparation for hand-off and participation in functional and UI testing post-delivery.
Reviews
Yasmine
Fondatrice dirigeante - YAZZIE
Reviewed on 2/17/2026
Riane has worked on several one-off art direction projects for our clients. She quickly grasped our brand universe and proposed creative directions that were consistent, elegant, and impactful. Her attention to detail, mastery of visual identity, and ability to deliver creations aligned with our standards make her a reliable and effective collaborator. Communication was always smooth, and deliverables were provided on time. A high-quality collaboration.
Yasmine
Fondatrice dirigeante - YAZZIE
Reviewed on 2/10/2026
We hired Riane, graphic designer / art director, to design a banner for our client's municipal campaign. The deadline was extremely tight (express delivery the same day, printing the next day). Riane demonstrated great responsiveness, impeccable professionalism, and excellent command of print graphic design, all while meeting very short deadlines. Her creativity, attention to detail, and ability to quickly grasp the project's challenges and visuals resulted in a final product perfectly aligned with the client's expectations. A smooth, reliable, and effective collaboration that we recommend without hesitation.
Recommendations
LY
+1
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Education
- Master UX / UI mobile and web interface designL'École Multimédia2024Master, UX / UI design
- Master 2 in Digital Art Direction, Digital ArtsL'École Multimédia2023Master 2 en Direction Artistique Numérique , Arts numériques