Freelancer profile translated to English.
Back to original languageAbout Riane
Art Director & UI/UX Designer, I support companies, startups, and agencies in designing high-performing digital products, interfaces, and brand identities.
🎯 UX/UI DESIGN & WEB DESIGN
- UX/UI Design: UX audit, user journey, wireframes, Figma mockups, prototypes
- Web Design: website design, website redesign, conversion-oriented landing pages on Wordpress
- Interface Design: SaaS, web & mobile applications (responsive design)
- Design system & UI kit: structuring, components, product consistency
🎨 ART DIRECTION / BRANDING / GRAPHIC DESIGN
- Visual identity: logo, graphic universe, graphic charter
- Digital branding: brand guidelines, multi-support consistency
- Communication materials: print, campaigns, visual variations (Flyer, business card, Roll-up banner)
- Creation of distinctive visual universes aligned with brand positioning
🧠 APPROACH
My approach combines UX thinking, art direction, and product logic to design experiences that are:
- Clear and structured (UX design, hierarchy, readability)
- Aesthetic and distinctive (art direction, branding)
- Performance-oriented (conversion, engagement, efficiency)
🛠️ TOOLS
- Figma (mockups, prototypes, design system)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- After Effects, Premiere Pro
- Collaboration with WordPress / front-end teams
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Nice (up to 50km)
Experience
- Publicis GroupeArt Director / Graphic DesignerHEALTH AND WELLNESSJanuary 2024 - December 2024 (11 months)Paris, FranceDesign of print and digital assets for integrated advertising campaigns, with a user-centered and performance-oriented approach.• Creation of communication materials in the health, cosmetic, and pharmaceutical sectors for international brands such as Pfizer, L’Oréal, and Sanofi.• Production of print, web, social media, newsletter content, advertising campaigns, and materials for healthcare professionals and doctors.• Design of UX/UI mockups, landing pages, dashboards, and user journeys, adhering to brand guidelines and business objectives.• Art direction and adaptation of omnichannel campaigns with a strong focus on visual consistency, user engagement, and content effectiveness.• Collaboration with creative, strategic, marketing, and technical teams in an agile and demanding environment.• Participation in production monitoring and deliverable coordination for high-visibility campaigns.
- CiteoUI DesignerENVIRONMENTALApril 2025 - July 2025 (3 months)Paris, FranceParticipation in the redesign of Citeo interfaces, respecting the new graphic charter, to build a coherent, engaging, and accessible experience across all platforms.Creation of Figma components: Adaptation of web blocks into a unified design system (desktop + mobile), respecting accessibility, readability, and responsive design standards.Preparation for hand-off and participation in functional and UI testing post-delivery.
- YAZZIE
On Malt
EELV - WebsitePUBLIC SECTORMarch 2026 - March 2026Saint-Ouen, FranceDesign and launch of the official campaign website for the ecologist list in the municipal elections of Saint-Ouen-sur-Seine.Missions performed:Creation of the site architecture (5 strategic pages)Web design based on a Figma mockupDevelopment under WordPress / ElementorMobile-first responsive integrationHighlighting the candidate, the team, and the programCreation of interactive sections (program in cards, testimonials, citizen engagement)Integration of contact and participation formGraphic consistency with all campaign print materialsWebsite launch and optimizationObjective: Create a central campaign communication platform that is clear, accessible, and engaging for residents.
Reviews
Yasmine
Fondatrice dirigeante - YAZZIE
Reviewed on 2/17/2026
Riane worked on several occasional art direction projects for our clients. She quickly understood our brand universe and proposed creative directions that were coherent, elegant, and impactful. Her attention to detail, mastery of visual identity, and ability to deliver creations aligned with our standards make her a reliable and effective collaborator. Communication was always smooth, and deliverables were provided on time. A high-quality collaboration.
Yasmine
Fondatrice dirigeante - YAZZIE
Reviewed on 2/10/2026
We hired Riane, a graphic designer/art director, to design a roll-up banner for our client's municipal campaign. The deadline was extremely tight (express delivery the same day, printing the next). Riane demonstrated great responsiveness, impeccable professionalism, and excellent mastery of print graphic design, all while meeting very short deadlines. Her creativity, attention to detail, and ability to quickly grasp the project's stakes and visuals resulted in a deliverable perfectly aligned with client expectations. A smooth, reliable, and efficient collaboration that we recommend without hesitation.
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Education
- Master UX / UI Design for Mobile and Web InterfacesL'École Multimédia2024Master, UX / UI design
- Master 2 in Digital Art Direction, Digital ArtsL'École Multimédia2023Master 2 en Direction Artistique Numérique , Arts numériques