About Ria
Digital Project Manager specialising in AI product rollouts, real-time performance infrastructure, and multi-market product delivery. Specialised in launching AI-backed consumer tech products across 90+ markets, cut crash rates from 90% to under 1%, and build dashboards to process 1M+ data points - all while aligning product, IT, retail, and data teams across time zones, and languages.
English
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- L'Oréal GroupDigital Project ManagerFASHION AND COSMETICSSeptember 2024 - Today (1 year and 9 months)Paris, France• - Engineered the global agile rollout for 6 AI-based diagnostic services across 90+ markets by defining go-to-market methodology, sequencing phased batch launches, and governing end-to-end IT readiness, while achieving zero deployment delays.• - Generated 2x ROI within 3 quarters by conducting on-ground consumer research with hairdressers and beauty advisors across European and Asian retail touchpoints, converting first-hand service user pain points into product features that drove 15% quarterly service adoption growth.• - Validated that 73% of consumers who reported 'no concern' before the diagnosis had concerns as detected by the service's AI-camera, proving that the service builds organic trust through discovery, converting hidden skin concerns into purchase decisions – delivering 2x CLV growth.• - Architected a real-time intelligence dashboard processing 1M+ global retail diagnosis, providing brand and country teams with active POS tracking, geographic adoption rankings, and deployment KPIs, while channelling consumer trends into R&I and product innovation pipelines.• - Redesigned the global retail support experience by identifying time zone gaps that left incidents unresolved outside business hours, deploying a 24/7 AI chatbot with brand-configured error protocols and automated local helpdesk escalation, cutting IT escalations by 70% in Q12026.• - Developed an alternative consumer communication framework to reduce dependency on a complex 6-stakeholder CRM process, engineering a centralised CBP email template now deployed across 32 markets / 2 brands, delivering AI diagnostic results directly to consumers.• - Reduced global app crash rates from 90% to 0.99% by replacing reactive country-level reporting with a proactive New Relic monitoring framework, building custom real-time telemetry tools across 1M+ retail touchpoints with automated 1% threshold triggers for immediate incident resolution.
- Zomato (Eternal Ltd., BSE/ NSE listed)Business AnalystE-COMMERCEMay 2021 - August 2023 (2 years and 3 months)Delhi, India• - Selected from a pool of 257 Business Analysts for a strategic role in the Chief of Staff's office to support enterprise profitability initiatives.• - Architected a data-driven growth strategy through UI/UX optimisation and user behaviour analytics, redesigning client landing pages to deliver a 6% increase in M2C conversions and 2.5% market share growth within 6 months.• - Designed and owned a centralised Redash leadership performance dashboard for portfolio health and client profitability analysis, increasing team productivity by 80% within 2 quarters.• - Managed consultancy relationships across 120 clients spanning large, medium, and small-scale accounts with combined annual GMV exceeding US$1.2M+, driving commercial growth and long-term account retention.• - Contributed to the platform-wide rollout of a fintech service across 25 cities and 8M+ restaurants, coordinating adoption strategy and performance tracking across one of India's largest simultaneous deployments.
- Wieden + KennedyFinancial AnalystDIGITAL AND ITAugust 2019 - April 2021 (1 year and 8 months)Delhi, India• - Conducted quarterly financial due diligence on SEC filings for NYSE-listed clients, directly supporting the Global CFO with financial health assessments to safeguard agency revenue and mitigate client payment risk during COVID-19.• - Developed market entry frameworks assessing investment opportunities, regulatory environments, and financing structures across new territories — supporting Wieden + Kennedy's international expansion strategy and expat mobility planning during COVID-19 restrictions.• - Recognised as 1 of only 5 employees across a 70-person India office (top 7%) to receive an exceptional performance award during company wide restructuring, demonstrating sustained high performance and strategic contribution throughout the COVID-19 pandemic.
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Education
- MSc in Digital TransformationESCP Business School2024
- Bachelor's in Business AdministrationSymbiosis International University2019Bachelor's in Business Administration