About Riad
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- LVMHStrategic Sales and Marketing ManagerLUXURY GOODSOctober 2023 - Today (2 years and 8 months)New York, United StatesManagement and development of a portfolio of key wholesale and franchise accounts in the American market.Opening and fitting out of more than 40 points of sale in coordination with internal teams (Marketing, IT, VM).Increase in turnover by 5% despite a crisis context.Optimization of commercial performance (sell-in, sell-out, UPT, NSPT, CA) and implementation of action plans.Identification of new strategic partners through competitive intelligence.
- Ekkiden CDIBusiness Manager Luxury & RetailDIGITAL AND ITSeptember 2022 - September 2023 (1 year)Paris, FranceOpening of 8 key accounts in 6 months, contributing to the diversification and growth of the client portfolio (P&L of €400k); management and leadership of 10 consultants, ensuring their training and integration into client projects; definition and implementation of commercial strategies adapted to the needs of luxury and retail players; supervision of B2B commercial and marketing actions with KPI analysis; competitive intelligence and trend analysis; negotiation of contractual terms.
- TotalEnergiesSales Performance JuniorSeptember 2021 - September 2022 (1 year)Puteaux, FranceManagement of an internal and external client portfolio: 52 subsidiaries - Planning and coordination of global sales strategies - Support for subsidiaries through Salesforce and PowerBi dashboards management. Project manager for training: 15 subsidiaries trained in EN/FR/ESP - Coaching of sales directors: P&L of +€50M - CRM campaigns.
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Education
- MSc Business Development & Key Account ManagementNeoma BS2022MSc Business Development & Key Account Management
- International Business Bachelor's degree with a specialization in Purchasing and International RelationsAscencia BS2021Bachelor Commerce International pption Achats et Relations internationales