Freelancer profile translated to English.
Back to original languageAbout Rezgui
🚀 If your goal is to generate conversions for your business through a leveraged mix (Facebook/Google Ads, Emailing, Display) or to optimize your site's monetization, I am here to help you!
đź’Ľ With over 10 years of experience in the digital sector, I have acquired solid expertise in defining and implementing winning strategies according to client objectives (acquisition, monetization, audit).
Here are the key skills I can offer you to achieve your goals with efficiency and success:
đź’Ą Creative Strategy: In-depth analysis of the business with competitive analysis and tailored proposals (landing pages, creatives, copywriting, video prompts)
🚦 Traffic Acquisition: Expertise on Facebook Ads (Instagram), SEA campaign optimization (Facebook Ads/Instagram, Google Ads), advertising account structuring, campaign development according to the acquisition funnel.
📢 Online Advertising: Website mockups, advertising monetization through direct and indirect campaigns, campaign optimization via Google Ad Manager.
đź“‹ Project Management: Supervision of advertising projects, pivot between technical support and marketing teams, performance analysis, reporting.
🔍 Innovation and Monitoring: Research for new advertising solutions, guarantee of legal compliance (GDPR, CMP, brand safety).
🤝 Partnerships: Signing key partners, +2K quality relationships on LinkedIn.
By using my services, you will benefit from the expertise of an experienced freelance consultant, capable of implementing concrete actions, optimizing your advertising campaigns, and acquiring quality traffic.
Do not hesitate to contact me to discuss your specific needs and discover how I can help you achieve your goals.
Looking forward to discussing!
Youssef Rezgui
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Apollo Sporting ClubDigital Traffic Acquisition MissionSPORTSAugust 2022 - Today (3 years and 9 months)Paris, FranceAcquisition Manager for Apollo Sporting Club and Apollo Boxing Fit website-Definition of marketing personas through forms and phone calls-Implementation of campaigns according to the acquisition funnel (awareness, conversion, loyalty)-Campaign copywriting and collaboration with graphic designers for campaigns-Structuring of the advertising account for continuous sales-Launch and optimization of various Facebook campaigns
- PAOS SASClient Acquisition MissionHEALTH AND WELLNESSAugust 2021 - August 2022 (1 year)Paris, FranceAcquisition Manager for the PAOS brand-Analysis to identify the audience and marketing persona-A/B testing of various acquisition campaigns to optimize conversion-Structuring of the advertising account for continuous sales-> 1,000 products sold via Facebook Ads while respecting the cost per acquisition
- VivelesGrowth AcquisitionE-COMMERCEFebruary 2022 - February 2023 (1 year)Paris, FranceImplementation of the acquisition policy for the e-commerce site www.viveles.comCreative Strategy:-Audit of existing campaigns and benchmarking of Viveles competitors-Proposal of different relevant angles to work on for campaign positioning-Creative brief with a graphic designer specialized in adsMedia Buying-Iterations: iterative phase adapting the distribution of advertising campaigns and creatives.-Optimization of top acquisition campaigns-Reporting: weekly summary of KPIs collected and ongoing tests.Result:🚀 83% ROAS improvement,
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Education
- Specialized Master in Innovation and Entrepreneurship, Project Management, Marketing, InnovationESCP Europe2011Master spécialisé Innover et Entreprendre, Gestion de projets,Marketing, Innovation
- Master of ScienceKEDGE Business School2009Master in science and gestion, Marketing et Gestion