Reza M.

I support brands, companies and organizations in defining and executing high-impact marketing and sales strategies. With over 20 years of experience in project management in sports, luxury, fashion and distribution, I have developed a unique expertise at the intersection of creativity, strategy and international development.

My background includes the creation and management of several companies and the management of projects for prestigious brands such as Piaget, Audemars Piguet, TAG Heuer, Le Specs, Manor, as well as institutional and technological players. I have negotiated major contracts, managed strategic partnerships and built lasting relationships with suppliers, distributors and customers across EMEA/MENA.

My strength lies in my ability to transform a vision into a concrete action plan, to unite multidisciplinary teams and to navigate demanding multicultural environments. I combine an analytical approach (identification of growth levers, competitive analysis, KPIs) with operational creativity (multichannel campaigns, brand storytelling, digital activation).

Areas of intervention:

– International and local marketing strategy

– Business development and B2B/B2C partnerships

– Product launch and expansion into new markets

– Creation of 360° and digital marketing campaigns

– Brand strategy and positioning consulting

Languages: French, English, Farsi (fluent), Italian (conversational)

Based in Geneva, I work with clients in Switzerland and internationally. My objective: to help you achieve your growth ambitions with tailor-made, measurable and results-oriented strategies.