Freelancer profile translated to English.

Description

After more than 15 years of experience, as marketing manager, partner of the communication agency nextia, Marketing Director at StarDust, I work as a transition manager specializing in lead generation, inbound marketing, and CRM implementation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to km), Lyon (up to km), Aix-en-Provence (up to km)

Archriss
General Manager
DIGITAL AND IT
January 2021 - January 2024 (3 years)
Archriss is a web engineering company specializing in building large-scale web platforms with CMS (TYPO3, Drupal).

I replaced the general manager at the head of the company. I maintained jobs and returned to growth and profitability, improved financial ratios to achieve a successful merger-acquisition.

Business Development Manager
- Management of +10 key accounts (>€500K), private and public sectors
- Creation of new major accounts guaranteeing revenue for 3 years (build and run)
- +15.4% margin by reducing costs and increasing turnover - - -67.5% payment times through the implementation of a CRM

Development of a new offering based on accessibility (WCAG) and eco-design to give the company a competitive advantage
- Creation with the technical team of a component-based framework
- Creation of a partnership with the leader in web accessibility auditing
- Creation of the first 100% accessible certified public service website

Lead the company towards a merger acquisition
- Review the human resources organization and restructure the team (2 UX/UI recruitments, 3 Tech recruitments).
- Participation in the merger-acquisition process, drafting the Memorandum and short-listing candidates.
- Active role in negotiation

2020 - 2021
Captain Wallet
Lead Generation
January 2020 - January 2021 (1 year)
Captain Wallet specializes in the dematerialization of loyalty cards and mobile customer relations.

I participated in the development of the annual business plan.

I analyzed sales data, reviewed the sales organization, and recommended a prospect generation funnel through inbound and outbound campaigns.

I also managed the business development representative (BDR) team and liaised with SDRs.

Implementation and use of new lead generation methods
Hubspot Management
Use of scoring and sequences
Scraping, data enrichment, and activation to build actionable prospect lists.
+1000 leads/year
+25% demo meetings

Customer base animation
BIRDS (Wiser Solutions)
Lead Generation
January 2019 - January 2020 (1 year)
Birds specializes in the collection, processing, and analysis of point-of-sale data.

It markets tools to distributors and manufacturers to help them manage their sales activities.

I worked with the manager to structure sales, marketing, and CRM, and I led a working group to rethink the offering.

Analyze and evaluate the current prospect and new customer acquisition structure

Review and evaluate operational processes and formulate recommendations to achieve revenue goals: +123% in demo meetings
Formulation of recommendations on a new personnel organization: creation of a management position (CRO) and customer success managers (CSM).

Assist the general manager in developing a new offering.

Develop and deploy a project management methodology for development and launch.