Rescourio Virginie

🔹 Strategy, Vision & Impact 🔹

Does your marketing strategy create long-term value?

... not just short-term money.

For 20 years, I have worked alongside James Dyson, engineers, creative teams, and business leaders to build strategies that don't just sell, but shape markets.

I learned that success is a marathon, not a sprint, and that it requires a lot of boldness and resilience.

My approach is based on 3 simple questions:

- Is your offer clear? Does it fit into an existing and known sector for your target audience?

- Is your offer unique? How does it stand out from the competition?

- Is your offer sustainable? Is it scalable? What societal problem(s) does it address?

🚀 My strength: Translating data and insights into clear, inspiring, and actionable strategies. At Dyson, I created the "New Product Ideas" department, facilitating alignment between engineers and marketing. By leading operational marketing in Southern Europe, I structured an omnichannel and data-driven approach to enhance offer relevance and maximize impact.

🎯 Acquisition & Growth: Expert in customer acquisition strategies, I optimize customer journeys, target content, and investments towards high-performing, measurable, and profitable levers. My approach relies on active monitoring, experimentation, and continuous adaptation to accelerate growth.

💡 Between Nantes and Paris, I support leaders and their teams in developing their structure. Market identification, qualification of targets and their needs; team structuring; development of business and communication strategies; optimization of investments towards high-performing and measurable actions.