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Renzo MedroaRM

Renzo Medroa

Business Developer B2B | Design & Lighting

€200/day
Barcelone, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Renzo

🔍Thoughtful prospecting, not mass outboundOutbound agencies send thousands of emails. They bring volume, and little else. The architects and stakeholders you *really* want to work with don't respond to mass spam. They respond to someone who contacts them with intent and prior knowledge of projects and market, in their own language (English, French, or Spanish).

👤ProfileTrilingual (FR / EN / ES) business development consultant with 8 years of international B2B sales experience, specializing in the interior design, lighting, and furniture sectors. I have worked with Luminicos (Miami | architectural lighting) and Made in Design (France | furniture and lighting).

🏢For whom?
  • Lighting or material suppliers
  • Lighting design or interior design studios
  • Designer furniture brands
  • Companies in Barcelona with international ambitions
💡When?
  • You want to develop sales in international, French-speaking, or English-speaking markets
  • Your studio is growing locally, but international projects are slipping away due to a lack of presence
  • You don't want to hire a full-time salesperson but need real results
🎯What I do:
  • Identify and approach key stakeholders in design and lighting projects
  • Qualitative prospecting and precise targeting in international markets (French-speaking, English-speaking, and Spanish-speaking)
  • Management, follow-up, and expansion of B2B client portfolios
  • Export techniques, Incoterms, etc.
➕ I also offer professional English training, aimed at sales and marketing teams who already use English and want to communicate with greater impact and precision in international business contexts.

🌍 Languages: English · French · Spanish · Catalan (learning)

📩 Available for one-off or recurring missions. Let's talk about your studio, your goals, and the most suitable format.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • Catalan

    Basic

Can work on-site
Barcelone (up to 20km)

Experience

  • Luminicos
    Account Executive B2B
    ARCHITECTURE AND URBAN PLANNING
    February 2024 - Today (2 years and 6 months)
    Miami, United States
    • Business developer for the architectural lighting market in Florida.
    • Responsible for a business volume of $1.1M in 2025, with 200% growth compared to the previous year.
    • Total pipeline built from scratch: $3.6M
    • Complete management of the sales cycle for high-level architectural and facade lighting projects.
    • Project animation, preparation of presentations, and commercial proposals.
    International Business Development Prospecting International Sales Strategic Consulting Business Development
  • Made In Design, Groupe Printemps
    UK/Export Sales Representative B2B
    LUXURY GOODS
    May 2021 - December 2023 (2 years and 7 months)
    Grenoble, France
    • Management of B2B client portfolio, 60% UK, 40% international
    • Mastery of Incoterms and export procedures
    • Responsible for a business volume of €1M, with 24% growth compared to the previous year.
    • Coordinator and key player in the opening of a retail space in Doha, Qatar.
    Sales Management International Business Development Business Development Export Sales Sales Strategy
  • Becton Dickinson France
    B2B Commercial Correspondent
    MEDICAL
    August 2018 - December 2020 (2 years and 4 months)
    Grenoble, France
    • Management of tenders and offers for public hospitals using Salesforce.
    • Coordination with field sales teams to optimize proposals and pricing strategies.
    • Contributed to revenue growth by resolving pricing and contract issues, unlocking invoices, and accelerating payments.
    Business Administration Commercial Management Tenders Sales Quotations

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Education

  • MASTER 1 CULTURAL STUDIES
    Clermond-Ferrand University
    2014
  • BACHELOR'S DEGREE IN INTERNATIONAL RELATIONS
    Florida State University
    2011

Skill set

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