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René L.RL

René L.

Google Ads ~ 15+ Years ~ Performance Marketing

€640/day
Keulen, DE
15+ years

Average response time: 1 hour

About René

👉 My promise to you: ✔️ More profit, less waste ✔️ Higher ROI ✔️ Better-quality leads
✔️ Clear updates✔️ No long contracts ✔️ Full transparency, always ✔️ Free consultation
✔️ Advanced Google Ads tactics ✔️ Fast, reliable communication

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4 REASONS TO WORK WITH ME
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     ◉ RESULTS: I love to deliver results that wow the customer. I am here so that you can focus on your own business while knowing a top expert has got your back. Please read the reviews which back up my 5-star rating.

     ◉ EXPERIENCE: With over 15 years of experience, I’m well versed in every industry and situation. This makes my recommendations and work more complete driving better results for you.

     ◉ CONNECTIONS: having been several times at the Google headquarters I have great connections that give me insights and a direct line of contact most other freelancers won’t be able to offer you.

     ◉ PERSONALITY: I am a calm, friendly and driven person who is reliable and a man of his word. Most of my clients are long term clients which I take great pride in!

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  MY RESULTS
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     ◉ Lead Generation
           ◎ Increased lead volume by +180% while reducing CPL by 40%
           ◎ Took a client from 5 to 40+ monthly leads within 60 days
           ◎ Improved lead quality, reducing spam/invalid leads by 70%

     ◉ E-commerce
           ◎ Boosted ROAS from 1.8 → 4.2 within 90 days
           ◎ Reduced cost per sale by 35% while increasing revenue
           ◎ Improved Shopping CTR by +60% after feed restructuring
           ◎ Scaled monthly revenue from €20k → €60k profitably

     ◉ B2B / SaaS
           ◎ Cut cost per qualified lead by 50% for a SaaS client
           ◎ Increased demo bookings by +130% without raising spend
           ◎ Delivered 7× more pipeline value through optimized targeting

     ◉ Healthcare / Medical
           ◎ Reduced cost per appointment by 45%
           ◎ Increased inbound
  • Dutch

    Native or bilingual

  • English

    Fluent

  • German

    Fluent

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Various companies
    Google Ads Veteran | Freelancer
    January 2021 - Today (5 years and 5 months)
    I manage 7-figure budgets across Google, Facebook, and Bing with a focus on rapid, profitable growth. My work involves end-to-end campaign creation, executive reporting, and scaling accounts globally. I specialize in bridging high-level strategy with the technical execution needed to scale.
    Campagne Google Ads SEA Google Ads Pay Per Click Advertising Google Ads Account Management SEM Optimization
  • Zizoo Yacht Charter
    Online Marketing Manager (Focus PPC)
    January 2017 - December 2020 (3 years and 11 months)
    Managing 7-figure marketing budgets. Creation and management of Google, Facebook and Bing campaigns. Management reporting. Scaling for rapid growth.
    Campagne Google Ads SEA Google Ads
  • KAYAK Flight Search Engine (USA)
    SEA & SEO Analyst
    TRAVEL AND TOURISM
    January 2014 - December 2016 (2 years and 11 months)
    SEA, SEO and web analysis for 3 brands in 33 countries. Increased sales through web analysis,
    training for employees.
    SEA Google Ads Google Ads Editor Google AdWords

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Education

  • Advanced digital marketing and tech specialization
    DM
    2014
    One year of dedicated, full-time learning focused on expanding my technical and marketing skill set: - Digital marketing: PPC, web analytics, conversion optimization, content marketing, and mobile marketing - Technical: HTML, CSS, WordPress, SQL, JavaScript, and PHP - Education sources: MarketMotive, Lynda.com, Coursera, Codecademy Approach: Most of the learning was done through in-depth video courses combined with practical, hands-on projects to apply each skill in real scenarios.
  • Online marketing & advertising specialization
    LOI
    2010
    Key modules: web strategy, online marketing plan, banner advertising, email marketing, social media, search engine and mobile marketing, online marketing research, CRM, web analytics, conversion behaviour, online testing, usability research.

Certifications

  • Google Analytics Certification (GA4)
    Google
    2025
  • Google Ads Performance Max Certification
    Google
    2025

Skill set

Categories