Freelancer profile translated to English.
Back to original languageAbout René
Data Analyst by training for over 9 years, I have worked in various fields such as mass retail (Monoprix, Catalina), automotive (Renault), banking (Groupe BPCE) and now wholesale (Sonepar). I have experience with different tools like SQL, Power BI, and SAS. My marketing/customer relationship expertise is a real asset in understanding CRM issues and analyzing customer or business data to draw the right conclusions for optimization and ROI-driven strategies.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- ACCORHOTELSData Analytics EngineerHOSPITALITYApril 2026 - Today (4 months)Issy-les-Moulineaux, FranceContribution to the migration of CRM tools by structuring the analytical framework, analyzing customer audiences, and defining key CRM KPIs to improve segmentation, performance monitoring, and data-driven activation strategy in collaboration with CRM, product, and data teams.- Contribution to CRM platform migration by structuring the analytical framework and analyzing data alignment between platforms during the parallel run phase.- Definition and monitoring of key CRM KPIs (activatable volume, deliverability, engagement, conversion) and implementation of reporting and monitoring with CRM and business teams.- Analysis of customer audiences to evaluate their coverage and relevance, and identification of the most discriminating signals to improve segmentation.- Collaboration with CRM, product, and data teams to transform business needs into actionable insights and strengthen the data-driven activation strategy.
- SONEPARSenior Data Visualization EngineerNovember 2022 - Today (3 years and 9 months)Paris, FranceWithin the Data Insight & Visualization team:- Manage the implementation and step-by-step production of reporting- Optimize dataviz to facilitate data exploration- Understand and develop the data structures needed to combine multiple datasets- Participate in Data product launches- Explore data to identify new datasets that can enhance the value of dashboards and insights- Collaborate with various data teams and operate in an agile manner
- RENAULT GROUPSenior Data Analyst - [Consulting Umanis]April 2022 - October 2022 (6 months)Using data from connected cars, identify and respond to the needs of the business team by providing detailed internal reports for adding, modifying, or deleting an option or feature on a vehicle model. My tasks:- Needs identification- Data analysis- Detailed technical report and presentation- Presentation and knowledge sharingSoftware & languages:- Google Cloud Platform (GCP):
- BigQuery
- Google Data Studio
- SQL- Python- Spotfire
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Education
- Professional Bachelor's Degree in Statistical Studies Officer, Statistics, IT, Marketing, Sociology, Public StatisticsIUT Lyon 2 Lumière2015Licence professionnelle Chargé d'Étude Statistiques, Statistiques, informatique, marketing, sociologie, statistiques publiques
- License 2, Statistics and Business IntelligenceIUT Paris Descartes2014Licence 2, Statistiques et informatique décisionnelle