You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Renaud LacroixRL

Renaud Lacroix

Digital Project Management, CRM, ChatBots & AI

€900/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Renaud

🚀 Senior consultant in digital project management, specializing in E-commerce, CRM, Chatbots & Customer Service, Artificial Intelligence and Automation.

25 years of experiencetransforming ideas into concrete, structured, and profitable projects.
I support companies in their Digital, CRM, Chatbots, and E-commerce projects. I oversee all project phases: Scoping / Design / Development Monitoring / Acceptance Testing / Deployment / Build2Run. From business needs to production launch — always focusing on performance, simplicity, and business value.

Need a commando-style intervention to manage & coordinate your project team? Let's talk?
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Carrefour
    Product Manager ChatBots
    RETAIL (LARGE RETAILERS)
    April 2024 - December 2025 (1 year and 8 months)
    Massy, France
    Responsible for product management of next-generation chatbots (AI & LLM), covering IT, HR, and B2C scopes.

    Main missions:

    • Backlog management and stakeholder coordination (tech, business, UX).
    • Product structuring around key areas: linguistic understanding, conversational content, user experience.
    • Design and validation of customer and employee journeys.

    đź§­ Result: AI prototypes tested at scale, laying the foundation for next-generation customer and employee support.
    Artificial Intelligence Steering Committees AI Chatbot Chatbots Digital Project Manager
  • Bergerat Monnoyeur
    Transition Manager – Digital Manager
    CIVIL ENGINEERING
    January 2023 - April 2024 (1 year and 3 months)
    Saint-Denis, France
    Management of digital teams and complete overhaul of the product roadmap & 2023 budgets.
    • Management of strategic projects to strengthen the group's digital presence and coherence:
    • Redesign of the Bm-cat.com website and deployment of the Arkance and Sitech platforms.
    • Implementation of an integrated customer portal under Salesforce.
    • Deployment of an Algolia search engine and an intelligent chatbot to improve customer support.
    • Launch of dedicated mobile applications for customers and technicians.
    • Reorganization of the digital department: redefining roles, prioritizing projects, and strengthening governance.

    🎯 Objective: Align digital strategy with business ambitions and prepare the foundations for sustainable growth.
    Chatbots Salesforce Project Management Search Engines Website Creation and Redesign
  • Le Bon MarchĂ© - La grande Epicerie (LVMH)
    Digital Project Manager – Fast Delivery E-commerce Project
    AGRICULTURE
    June 2022 - December 2022 (6 months)
    Paris, France
    Scoping and structuring of a strategic project: a fast delivery platform for a premium retail player.

    • Global diagnosis of technical and logistics partners.
    • Drafting of the complete backlog (functional & technical – Lots 1 & 2).
    • Facilitation of steering committees/project committees and product coordination between internal teams and service providers.

    đź§­ Result: Clear scope, validated operational roadmap, and launch ready for the build phase.
    E-commerce Search Engines Chatbots Project Management Digital Project Management

Recommendations

Be the first to recommend Renaud

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • &
    Sup de Co Paris (ESCP)
    &

Skill set

Categories