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Renato CantonRC

Average response time: 1 hour

About Renato

I’m a freelance designer and art director with extensive experience in branding and packaging design for global FMCG brands. I help companies translate strategy into strong visual identities and packaging systems that work across markets, from concept development to final production.
  • Portuguese

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Barcelona Spain
    Freelance Designer/Art Director
    January 2022 - Today (4 years and 5 months)
    • • Currently collaborating with agencies and brands from all over the globe, working with various sectors and global brands like Unilever, Nestlé, Danone, Henkel, Reckitt Benckiser, Idilia foods, among others.
  • Battlegroup
    Art Director
    January 2017 - January 2022 (5 years)
    Barcelona, Spain
    • • Lead creative team and coordinate packaging design projects for international brands;
    • • Manage multiple projects from conception to completion, ensuring high-quality work and delivery on-time;
    • • Work closely with account manager, understanding and interpret client briefs, gathering inputs and formulating an efficient design plan;
    • • Interact in a motivating manner with team, sharing best practices and recommendations;
    • • Stay ahead of industry trends in order to provide creative ideas and relevant proposals;
    • • Define internal processes and guidelines for a better use of creative tools and knowledge management;
    Clients: Henkel, Sara Lee, Lindt, Consum Supermarket, Affinity, Orangina, Diafarm.
  • Little Buddha Brand & Design
    Art Director
    January 2013 - January 2017 (4 years)
    Barcelona, Spain
    • • Lead creative team and coordinate packaging design projects for international brands;
    • • Manage multiple projects from conception to completion, ensuring high-quality work and delivery on-time;
    • • Work closely with account manager, understanding and interpret client briefs, gathering inputs and formulating an efficient design plan;
    • • Interact in a motivating manner with team, sharing best practices and recommendations;
    • • Stay ahead of industry trends in order to provide creative ideas and relevant proposals;
    • • Define internal processes and guidelines for a better use of creative tools and knowledge management;

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Education

  • Specialization course: Package Design
    Escola Superior de Propaganda e Marketing – ESPM
    2003
    Specialization course: Package Design
  • BA in Graphic Design
    Universidade Mackenzie
    2002
    BA in Graphic Design

Skill set

Categories