Freelancer profile translated to English.

Description

I am an Environmental Engineer with postgraduate studies in Marketing and Digital Media (FGV) and an MBA in Project Management, with over 10 years of experience in marketing, commercial intelligence, and business development.

I have led marketing departments, structured processes from scratch, and developed strategies focused on growth, branding, and performance. My experience combines strategic vision and practical execution, including market analysis, SEO, SEM, lead generation, dashboards, automation, campaign management, and commercial intelligence.

I have special expertise in B2B companies, industry, sustainability, and technical markets, helping companies increase their digital presence, generate qualified opportunities, and make data-driven decisions.

I can help you with:

• Digital Marketing Strategy

• Growth Marketing

• B2B Lead Generation

• Google Ads and LinkedIn Ads

• SEO and SEM

• Commercial Intelligence

• Market Research and Analysis

• Dashboards and Analytics

• Branding

• Marketing Process Structuring

• Strategic Planning

My focus is on transforming data and strategies into real business growth.

Industry field of expertise

Languages

Portuguese
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

SQUALO DIGITAL
Account Manager
September 2024 - January 2025 (4 months)
São José dos Campos, Sao Jose dos Campos - State of São Paulo, Brazil
Responsible for acting as a bridge between clients and the agency, developing relationships, understanding needs, and creating B2B marketing strategies for the industrial sector; Project management and team coordination to ensure efficient campaign execution; Results management through KPI monitoring, adjusting strategies as needed; Identifying expansion opportunities, prospecting new clients, and staying constantly updated on the industrial sector.
Project Management Communication User Experience Design
LORENE
Marketing Manager
ENVIRONMENTAL
February 2020 - June 2024 (4 years and 4 months)
São Paulo, State of São Paulo, Brazil
• Structuring and leading the marketing department from its inception, establishing processes and guidelines;
• Developing and implementing strategies focused on growth, branding, and commercial intelligence;
• Conducting market analysis and research to identify opportunities and trends;
• Creating content and graphic materials for digital marketing, strengthening the company's online presence;
• Leading the launch of new products and innovation initiatives, ensuring market fit;
• Managing a team of five professionals, coordinating activities and ensuring alignment with strategic objectives;
• Transforming marketing into a strategic pillar of the company, making it responsible for 40% of all acquired business.
Team management Project Management Branding Innovation Business analysis
LORENE
Marketing Coordinator
ENVIRONMENTAL
February 2023 - March 2024 (1 year and 1 month)
Development and execution of high-impact digital marketing campaigns, resulting in a significant increase in lead generation and conversions; Implementation of SEO, SEM, and social media strategies, expanding website traffic and strengthening the company's online presence; Conducting comprehensive market research, providing strategic insights for product development and commercial actions improvement; Leadership in implementing commercial intelligence tools, enabling more accurate market analysis and identification of new growth opportunities; Management of the company's application development project, ensuring on-time and on-budget delivery, from conception to launch.