Freelancer profile translated to English.

Description

🎯 PPC & Paid Search Expert since 2010

For over 15 years, I have been supporting brands – major accounts and SMEs alike – in their digital acquisition strategy, in France and internationally.

I have led campaigns for advertisers such as Marriott, Lenovo, UEFA, Clarks, Ralph Lauren, Peugeot Saveurs, Coins Secrets, and Rudy’s, within specialized media agencies.

💡 My objective: performance

✅ Creation, management, and optimization of campaigns on:

• Google Ads & Microsoft Ads (Bing)

• Meta (Facebook & Instagram), LinkedIn, X (Twitter), TikTok, Snapchat

→ For a full-funnel and ROI-focused strategy.

📊 Complementary skills

• SEO & affiliation

• Web analytics: Google Analytics (GA4) & Tag Manager

• Deployment of custom tracking plans

🤝 Freelance mission or team reinforcement

Available remotely or on-site, I offer:

• Operational or strategic support

• Training on acquisition levers

• One-off interventions or long-term projects

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
Italian
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Lyon (up to 10km)

RLDC
Performance Marketing Consultant
DIGITAL AND IT
December 2020 - Today (5 years and 8 months)
Paris, France
Development of Paid Media strategies (SEA and Social), creation, management, and optimization of accounts and campaigns on various advertising platforms (GoogleAds, Facebook & InstagramAds, Linkedin, TikTok, Snapchat)
Implementation of tracking plans and integration via Google Tag Manager
Implementation of relevant monitoring strategies to help reach the client to achieve its objectives
SEA Google Ads Facebook Marketing Instagram Marketing Advertising Google Tag Manager Tracking E-commerce
Transaction Connect
Growth Hacker
SOFTWARE PUBLISHING
July 2020 - November 2020 (4 months)
Paris, France
Implementation of tracking for each website dedicated to the IT solution (Google Tag Manager including Google Analytics, Facebook)
responsible for the implementation and PPC campaigns (Google - Search and Display Ads, Facebook and Instagram Ads) and Emailing - SendInBlue)
negotiation of individual, offline, business offers proposed by the shopping centers with which we worked
Google Analytics Google Tag Manager SEA Google AdWords Facebook Marketing Instagram Marketing
Wynk
SEA Consultant
DIGITAL AND IT
May 2017 - July 2020 (3 years and 2 months)
Paris, France
Management and optimization of international SEM and paid social media campaigns in French search engines, Facebook and Instagram ads, and affiliate platforms (Peugeot Saveurs, Beachcomber Hotels, Rudy's Shoes ..)
SEA Google AdWords Google Analytics Bing Ads Yandex Facebook Marketing Instagram Marketing

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Master ESC
ESC Montpellier
2010
Commerce, Commerce International, Administration des entreprises, Comptabilité, Finance, Marketing
Master MTIC
IAE Montpellier
2010
Spécialisation Marketing des nouvelles technologies