Freelancer profile translated to English.
Back to original languageAbout Rémy
With over six years of experience in the creative industries sector, I have developed cross-functional expertise in strategic marketing, encompassing communication, creative consulting, and innovation.
My ability to analyze trends, study consumer behavior, formulate strategic recommendations, and conceptualize creative ideas allows me to approach your challenges globally or specifically, in line with your needs.
In addition to my ability to operate effectively in various sectors, my diverse experiences have led me to develop a particular affinity for topics related to culture, fashion, and luxury.
Here are some advertisers with whom I have collaborated directly or indirectly: Louis Vuitton, Chanel, Ray-Ban Nespresso, Lacoste …
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- FreelanceLEAD CREATIVE STRATEGISTFASHION AND COSMETICSJanuary 2021 - Today (5 years and 5 months)Île-de-France, France-> Developed creative and content strategies for international brands, often in collaboration with creative agencies.-> Designed campaign and activation concepts blending storytelling with digital innovation (AR, Web3, gaming, experiential CRM).-> Built brand narratives and toolkits across channels — from retail to social, digital platforms to internal teams.-> Brought strategic structure to creative ideation, ensuring coherence between ambition, audience, and execution.
- CHANELSENIOR STRATEGIC CONSULTANTLUXURY GOODSJanuary 2022 - Today (4 years and 5 months)-> Collaborated with the media team to strengthen brand and content strategy through data-driven and cultural insights.-> Delivered reports and recommendations intended for both mid- and top-level stakeholders, supporting strategic decisions around media and communication.-> Covered shifts in media consumption and communication formats, including social platforms, AI-driven production, and new advertising models.
- Louis VuittonSENIOR STRATEGIC CONSULTANTLUXURY GOODSJanuary 2019 - June 2025 (6 years and 5 months)-> Advised the Innovation Department on emerging consumer behaviors and digital shifts likely to impact the brand’s positioning and value creation.-> Delivered strategic insights and internal reports designed for senior stakeholders, contributing to high-level discussions around brand evolution and innovation roadmaps.-> Work included the analysis of immersive retail formats, digital ecosystems, and new forms of interaction between brand, product, and culture.
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Education
- Master in Global Brand and Corporate Communication, Marketing, CommunicationISCOM2014Master Communication globale des marques et des entreprises, Marketing, Communication
- BTS CommunicationEcole Supérieure de Publicité (ESP)2012BTS Communication