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Rémi VinelRV

Rémi Vinel

Traffic Manager / Growth

€300/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rémi

🔎 Expert SEO in semantic cocoon strategy & SEA Google Ads
I help businesses dominate search results, short-term through SEA, and sustainably through SEO.

🕸️ On the SEO side, I design high-performing semantic cocoons: in-depth analysis of search intents, optimized structuring of parent and satellite pages, strategic internal linking, and content designed for Google and conversion. I am also an expert in Schema.org structured data, enabling AI and search engines to better understand and utilize your content.

📢 On the SEA side, I manage profitable Google Ads campaigns, with a monthly budget up to €15K: precise keyword targeting, optimized ads, and controlled acquisition costs.

📈 Result: maximum visibility, qualified traffic, and measurable ROI across the entire acquisition funnel, with concrete and sustainable results: dozens of keywords rising to the Top 1 for competitive queries, and continuous growth in long-term SEO performance.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • COLDDISTRIBUTION
    Traffic Manager
    E-COMMERCE
    October 2025 - Today (10 months)
    Corbas, France
    🚀 Management and optimization of digital acquisition levers with a clear objective: generate qualified traffic and maximize business performance.

    🎯 Definition and management of paid acquisition strategy
    (Google Ads, Bing Ads)

    📊 SEA campaign management:
    account structuring, keyword optimization, ad creation and improvement, landing page optimization.

    📈 Monitoring and analysis of performance KPIs:
    CPC, CPA, ROAS, conversion rate, with an ROI-oriented approach.

    🔎 Implementation and optimization of tracking:
    Google Analytics, Google Tag Manager (GTM) for precise performance monitoring.

    🧪 A/B testing of messages and visuals to continuously improve click-through and conversion rates.

    🧠 Continuous monitoring of Ads trends, new features, and market best practices.
    Traffic Acquisition SEA Paid Referencing SEO SEMrush
  • FACT
    Marketing and Communication Manager
    RAW MATERIALS INDUSTRY
    September 2020 - January 2025 (4 years and 4 months)
    Lyon, France
    📈 Evolution from Marketing Assistant to Marketing & Communication Manager, with a strong specialization in digital acquisition and lead generation.

    🚀 Management of multi-channel acquisition campaigns:
    SEA, Social Ads, emailing, with a focus on performance and conversion.

    🎯 Definition of lead generation strategy and traffic optimization to effectively feed the sales funnel.

    💰 Management of advertising budgets and ROI optimization, with a data-driven approach.

    ✍️ Creation and optimization of conversion-oriented content (pages, messages, marketing materials).

    📊 Performance analysis and development of strategic recommendations to improve results.

    🤝 Coordination of marketing actions with sales teams, to align acquisition, leads, and business objectives.
    SEA Traffic Acquisition SEO Referencing Optimization Google AdWords

Recommendations

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Ddistribution Vente Materiel Frigorifique and 2 other people have recommended Rémi

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Education

  • Web Developer
    OpenClassrooms
    Développeur web
  • Bachelor in Business and Brand Communication
    Esupom
    Bachelor Communication des Entreprises et des Marques

Skill set

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