About Rémi
French
Native or bilingual
Experience
- COLDDISTRIBUTIONTraffic ManagerE-COMMERCEOctober 2025 - Today (10 months)Corbas, France🚀 Management and optimization of digital acquisition levers with a clear objective: generate qualified traffic and maximize business performance.🎯 Definition and management of paid acquisition strategy(Google Ads, Bing Ads)📊 SEA campaign management:account structuring, keyword optimization, ad creation and improvement, landing page optimization.📈 Monitoring and analysis of performance KPIs:CPC, CPA, ROAS, conversion rate, with an ROI-oriented approach.🔎 Implementation and optimization of tracking:Google Analytics, Google Tag Manager (GTM) for precise performance monitoring.🧪 A/B testing of messages and visuals to continuously improve click-through and conversion rates.🧠 Continuous monitoring of Ads trends, new features, and market best practices.
- FACTMarketing and Communication ManagerRAW MATERIALS INDUSTRYSeptember 2020 - January 2025 (4 years and 4 months)Lyon, France📈 Evolution from Marketing Assistant to Marketing & Communication Manager, with a strong specialization in digital acquisition and lead generation.🚀 Management of multi-channel acquisition campaigns:SEA, Social Ads, emailing, with a focus on performance and conversion.🎯 Definition of lead generation strategy and traffic optimization to effectively feed the sales funnel.💰 Management of advertising budgets and ROI optimization, with a data-driven approach.✍️ Creation and optimization of conversion-oriented content (pages, messages, marketing materials).📊 Performance analysis and development of strategic recommendations to improve results.🤝 Coordination of marketing actions with sales teams, to align acquisition, leads, and business objectives.
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Education
- Web DeveloperOpenClassroomsDéveloppeur web
- Bachelor in Business and Brand CommunicationEsupomBachelor Communication des Entreprises et des Marques