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Rémi VillepeletRV

Rémi Villepelet

Expert Tracking | GTM, GA4, Server-side, Shopify

€650/day
30 projects
Paris, FR
3-7 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Rémi

Expert in Tracking and Tagging Plan, I specialize in conversion tracking on GTM (Google Tag Manager) / Google Analytics / Server-side tracking / Consent Mode etc.

I supporte-commerce**, **lead-gen**, and **SaaSbusinesses with their tracking needs.

From **audit to the implementation of a complete solution**, such as:

⌁ Implementation of a completetagging planand its integration via Google Tag Manager:

• Facebook Pixel and CAPI,
• Google Analytics (GA4),
• Server-side tracking migration,
• Google Ads Conversion,
• Dynamic remarketing and enhanced conversion,
• TikTok, Pinterest & Snapchat Ads pixel and API.

⌁ Implementation of **server-side tracking**:

• Integration of your conversion APIs,
• Installation of your complete server-side tracking,
• Bypassing Adblockers,
• Minimizing data loss,
• Integration of specific use cases such as margin optimization etc.

⌁ Integration of aconsent solutionvia various CMPs like Cookiebot, Axeptio, Didomi, OneTrust etc. (GDPR regulations):

• Google Consent Mode v2,
• Microsoft Consent Mode,
• Dynamic tag triggering etc.


Trainingand skill development for your teams:

• Google Analytics Training,
• Tracking Training,
• Conversion Tracking Training.


⌁ Consulting on conversion and objective tracking (KPIs).


My methodology:

⌁ An audit of your current tracking and conversion tracking situation via video call

⌁ Consideration of objectives and creation of the tagging plan

⌁ Integration > testing > publication

⌁ A few weeks of monitoring to solidify the installation

⌁ Weekly or monthly follow-up as per client needs

Thanks to my experience in media buying on Google Ads, Facebook Ads, and other platforms, I understand my clients' advertising and e-commerce challenges.

Need a tagging plan?
Looking for a tracking expert?


Do not hesitate to contact me.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • J7 Media
    Tracking and Webanalytics
    DIGITAL AND IT
    June 2022 - October 2025 (3 years and 4 months)
    • Management of the tracking and analytics department;
    • Implementation of tracking for the agency's clients (client and server Google Tag Manager, Facebook CAPI, Google Ads conversions, Google Analytics 4 etc.);
    • E-commerce, lead-gen, and SaaS clients;
    • Tracking audits within comprehensive audits commissioned by the agency;
    • Support for J7 Academy.
    Google Ads Tracking Google Tag Manager Server-Side GA4 Facebook CAPI GDPR Compliance
  • Le Wagon
    Trainer at Data Analysis Bootcamp: GTM & GA4
    EDUCATION AND E-LEARNING
    September 2022 - Today (3 years and 10 months)
    Paris, France
    Training Data Analysis bootcamp students at Le Wagon on Google Tag Manager and Google Analytics 4 topics.
    Google Tag Manager Google Analytics Training Web analytics
  • Lempire (Lemlist)
    Google Ads and Facebook Pixel Tracking via GTM
    SOFTWARE PUBLISHING
    May 2022 - May 2022
    • Audit of the existing tracking and pages/events to track;
    • Creation of a tagging plan;
    • Implementation of Google Tag Manager on the company's various websites;
    • Integration of Facebook Pixel and Google Ads tags for conversion tracking and retargeting;
    • Monitoring of the implementation.
    Google Tag Manager Facebook Pixel Google Ads Tracking Web analytics Tagging Plan

Reviews

5.0

Out of 24 ratings

L

Lyes

Senec

Reviewed on 9/9/2025

I had an excellent experience with Rémi. He is a true tracking expert: precise, organized, and above all very efficient. The collaboration was smooth and pleasant; he is both professional and friendly, which makes the work even more enjoyable. The results were delivered quickly and without any issues. I highly recommend Rémi for any tracking mission; he is reliable and a pleasure to work with.
SimonS

Simon

AKWO

Reviewed on 6/5/2023

Great work, attentive and solution-oriented :) I highly recommend Rémi and will work with him in the future :)

Recommendations

FU
RC
Pablo GPG
+2
Former user and 4 other people have recommended Rémi

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