Remi Nicolazzi

I help wine estates in PACA to build their direct sales channel — not a showcase website, but a real tool that generates measurable orders in revenue.

Before starting my independent consulting, I spent several years at Pernod Ricard building D2C and marketing strategies for premium wine and spirits brands internationally: L'Orbe (high-end Caviar Vodka), Mumm Perrier-Jouët, Pernod Ricard Global Brand Homes (portfolio of 40+ brand houses in over 20 countries), Havana Club in Cuba. I also obtained my CQP viticulturist qualification and worked for 15 months on a vineyard in the Cognac region — to understand the reality of an estate, not just its marketing.

This combination is rare: I know what it means to build a D2C channel on the scale of a large group, and I also know what it's like to harvest grapes at 6 a.m. I speak the language of winemakers and the language of marketing.

What I deliver concretely:

— Digital audit & diagnosis of online presence

— Turnkey e-commerce store creation

— Social media strategy + content

— Training for autonomy so the estate can manage independently after the mission

I primarily work with independent estates of 5 to 30 hectares in Ventoux, Luberon, and Côtes de Provence. If you are looking to reduce your dependence on négociants and build your own relationship with your end customers, let's talk.