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Remi NicolazziRN

Remi Nicolazzi

Wine Marketing Consultant · E-commerce

€300/day
Marseille, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Remi

I help wine estates in PACA to build their direct sales channel — not a showcase website, but a real tool that generates measurable orders in revenue.

Before starting my independent consulting, I spent several years at Pernod Ricard building D2C and marketing strategies for premium wine and spirits brands internationally: L'Orbe (high-end Caviar Vodka), Mumm Perrier-Jouët, Pernod Ricard Global Brand Homes (portfolio of 40+ brand houses in over 20 countries), Havana Club in Cuba. I also obtained my CQP viticulturist qualification and worked for 15 months on a vineyard in the Cognac region — to understand the reality of an estate, not just its marketing.

This combination is rare: I know what it means to build a D2C channel on the scale of a large group, and I also know what it's like to harvest grapes at 6 a.m. I speak the language of winemakers and the language of marketing.

What I deliver concretely:
— Digital audit & diagnosis of online presence
— Turnkey e-commerce store creation
— Social media strategy + content
— Training for autonomy so the estate can manage independently after the mission

I primarily work with independent estates of 5 to 30 hectares in Ventoux, Luberon, and Côtes de Provence. If you are looking to reduce your dependence on négociants and build your own relationship with your end customers, let's talk.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Marseille (up to 50km)

Experience

  • MMPJ - Pernod Ricard
    Viticulturist
    WINE AND SPIRITS
    November 2024 - February 2026 (1 year and 3 months)
    Cognac, France
    Field immersion within the vineyard department of Martell Mumm Perrier-Jouët: plot management, monitoring of winemaking, relations with partner winegrowers. A dual mission — to understand the agronomic reality of a major house and to analyze how Pernod Ricard builds brand value from the vine to the final consumer. This experience forms my dual legitimacy: field viticulture knowledge + large group marketing vision.
    Viticulture Winemaking Vineyard Management Organic Farming Wines & Spirits
  • Pernod Ricard
    Global Brand Homes Specialist
    WINE AND SPIRITS
    September 2023 - March 2024 (6 months)
    Paris, France
    Development and coordination of customer experience strategies (Brand Homes) for the group's premium brands internationally. Work on visitor journeys, high-end wine tourism, and direct in-store sales — precisely the mechanics I apply today to independent estates. Collaboration with local marketing teams in Europe, Asia, and the Americas.
    Wines & Spirits Customer Experience Content Marketing Wine Tourism Brand Management
  • Havana Club - Pernod Ricard
    Innovation Coordinator
    WINE AND SPIRITS
    May 2022 - July 2023 (1 year and 2 months)
    La Havane, Cuba
    Coordination of product and marketing innovation projects at the headquarters of Havana Club International in Havana. International experience in a demanding work environment, with a brand of strong cultural identity. Contribution to positioning strategies and product launches in European, Latin American, and Asian markets.
    Wines & Spirits Project Management Product Innovation International Marketing Business Development

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Education

  • Master in International Marketing, Communication, Luxury and Prestige Products
    ESCE
    2019
  • MSc Wine & Hospitality Management
    KEDGE
    2021

Certifications

  • WSET Level 3
    WSET
    2021

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