Freelancer profile translated to English.
Back to original languageAbout Rémi
With over 10 years of experience in the Data field, I support companies in their data exploitation projects (data analysis, data science & machine learning, data visualization):
- CRM Analyses (campaigns, commercial pressure...)
- Creation and implementation of reporting
- Studies related to purchasing behavior and customer value
- Segmentations (RFM, behavioral, potential...)
- Scorings (propensity, reactivation...)
My main tools:
- SQL, R, and Python for data science and data analysis
- Data Studio/GCP and Power BI for reporting
Flexible, I can adapt to your environment and your tools.
Whatever your business sector, do not hesitate to contact me to discuss your needs!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FreelanceFreelance Senior Data ScientistCONSULTING AND AUDITSDecember 2021 - Today (4 years and 6 months)Paris, FranceAnimalisCustomer knowledge related mission (Python):- Performance of commercial operations- Description and segmentation of Animalis customers (behavioral analysis, churn and LTV, web and in-store omnichannel, purchased product associations...)- Profitability analysis of the loyalty programMoët Hennessy (LVMH)Creation of dashboards under Power BI (CRM and media performance, customer base quality, web traffic, brand awareness on wine rating platforms):- Identification of needs- Data retrieval from various sources (GCP, SharePoint, web scraping...)- Creation, implementation, and deployment of dashboards- Training of business teamsGroupe Bon Marché (LVMH)Support for the Data and Insight team on various projects (R/Python):- Creation, implementation, and deployment of dashboards related to the group's website traffic- Conducting studies related to purchasing behavior and customer value (CRM and commercial performance, customer profiles...)- Training new team members
- Le Bon MarchéCustomer Knowledge ManagerLUXURY GOODSFebruary 2017 - November 2021 (4 years and 9 months)Paris, FranceConducting studies and projects related to Customer Knowledge for Le Bon Marché, La Grande Épicerie de Paris, and the e-commerce site 24S.com:Creation of various dashboards (dashboards for monitoring CRM KPIs and the loyalty program, customer database quality, customer profile evolution):- Identification of needs in collaboration with business teams- Analysis of available data (GCP, GA, SQL Server sources)- Creation and implementation of dashboards (Looker Studio, Power BI)- Deployment of dashboards in collaboration with IT teams- Training of business teamsStudies related to purchasing behavior and customer value (R/Python)- Performance of CRM communication plans and associated ROI- Profitability and evolution of the loyalty program- Performance of commercial operations (web and in-store)- Product associations- Profile of purchasing customers and associated LTVImplementation of several segmentations (needs identification, analysis, creation, implementation, and deployment of segmentations):- RFM segmentations- Behavioral segmentations- Customer potential segmentationCreation of customer scores:- Product propensity scores- Reactivation score
- Club MedDataminer / Senior Campaign ManagerAugust 2013 - February 2017 (3 years and 6 months)Club Med, France-Belgium-Switzerland marketing department:- Definition, creation, and distribution of all CRM and PRM multichannel marketing campaigns via Adobe Campaign- Optimization of campaign processes through Test and Learn methods- Monitoring of contact pressure and CRM/PRM processes through in-depth reporting (ROI) and ad-hoc studies on customer profiles and behaviors (SAS)- Creation of product propensity scores- Detection and implementation of heat triggers- Creation of a customer segmentation and implementation of associated communication cycles- Management of a team of 3 people
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Education
- Master of FinanceUniversity of Evry-Val d'Essonne2009Master 2 (M2), Master d'Ingénierie Financière M2IF
- Engineering Degree from ENSIIEENSIIE2009Algorithmie et programmation, système d’exploitation et réseaux, bases de données Recherche opérationnelle, optimisation, théorie des graphes, logique, probabilités, statistiques, datamining Economie, droit, communication