Freelancer profile translated to English.
Back to original languageAbout Rémi
Hello! 👋 Over the past 12 years, I have successfully led UX and CRO strategy projects, conducted over 1500 A/B tests and customizations, and analyzed customer journeys for Disneyland Paris, Vertbaudet, Saint-Gobain, Humanis, France Toner, Bigmat, Entrepôt du bricolage... and 30 + clients
Why choose me?🚀
I refine your UX/CRO strategy.
I deploy tailor-made AB testing roadmaps.
I increase the conversion rate of your platforms.
I help you better understand your users through analysis tools (Content Square, Hotjar, Adobe Analytics).
My key skills:🔍
CRO/UX Strategy: I set up an effective UX and CRO strategy with your teams
AB Tests and Personalizations: I structure your roadmap and develop a custom prioritization matrix. For those without an AB testing tool, I guide you in choosing the tool best suited to your needs.
CRO/UX Audit: I detect and resolve problems to boost your conversions.
UX Analytics: I analyze user journeys to target and address pain points.
User Tests :I use user feedback to refine your UX.
Recent successes:📈
- Optimization of the shopping cart page (site generating €300 million in turnover): + 9.44% conversion rate
- Optimization of the highlighting of delivery options on the shopping cart page (site generating 250 million in turnover): + 7% passage to the delivery page
- Multi tests on the add to cart button: + 6% conversion rate
- Optimization of a flash sale via personalizations: + 18% conversion rate
- Work on social proof and time stress during the commercial period: + 19% conversion rate
🚀 Ready to transform your site into a conversion machine? Contact me to propel your conversion rate to new heights! 📈
English
Fluent
French
Native or bilingual
Can work on-site
Nantes (up to 50km), Paris (up to 50km)
Experience
- Webyn (SaaS)Head of CRO and CSMApril 2024 - Today (2 years and 4 months)Paris, FranceContextManaging a team of 4 CRO/CSM experts, I support more than 100 clients (Kodak, France Toner, Bigmat, BNP…) in structuring and deploying their CRO strategy, as well as in analyzing their user experience.I actively contribute to the development of the company and the Webyn product.Achievements- Development and deployment of tailor-made CRO strategies for each client- Supervision and skills development of the CRO/CSM team- Implementation and monitoring of A/B testing, UX analytics and large-scale personalization plans- Direct contribution to the evolution of the SaaS product via the collection and prioritization of customer feedbackResults- +100 clients successfully supported- Passing the €2M ARR mark for Webyn- Churn rate maintained below 5%- Development of upsell with existing customers- Continuous improvement of customer satisfaction and product performance
- Disneyland ParisLead CRO UX AnalyticsENTERTAINMENT AND LEISUREOctober 2022 - Today (3 years and 9 months)Paris, FranceDisneyland Paris App ScopeLead of a team of 8 people- Collection and analysis of needs from PMs and/or POs- Definition of the action plan, roadmap, prioritizations- Participation in various agile rituals- Design and production of reliable, documented and relevant analyses of the digital performance of features- Design and production of insights and recommendations for optimizing usage paths- Conversion Optimization: A/B Tests, definition of Personalization Use Cases and launch of personalization campaigns- UX design: design and design sprint, design system- Performance monitoring: measurement of the impact generated by actions (through analytics and behavioral tools) and valuation of this impact through reports & dashboards- Workshop facilitation: evangelization, co-design, ideation + definition of personalization strategy, briefing of tracking teams
- VertbaudetUX ManagerE-COMMERCEMay 2018 - Today (8 years and 3 months)59200 Tourcoing, France--- Lead of a team of 3 people (Front end and UX Project Manager) ---- Create and lead the UX strategy for the vertbaudet FR site- Study and construction of customer journeys to identify and address pain points- Construction and implementation of a UX AND CRO-focused project roadmap- Briefing of design teams (using quali, quanti data, benchmarks, UX principles...)- Implementation of a UX methodology to build, evaluate and validate site projects (design sprint, card sorting, workshop, customer ITW, test and learn...)- Construction and implementation of an AB testing and personalization roadmap (construction, monitoring, implementation and analysis). All projects and all new features must be AB tested :)- Customer ITW and guerrilla testing- Cross-functional and collaborative reflection with the various departments to offer customers a 360 experience- UX Evangelization
Reviews
Anthony
GEHIN
Reviewed on 4/11/2024
Rémi carried out an in-depth analysis of user journeys for one of my major clients, using Contentsquare. His analytical insight and UX expertise allowed him to quickly identify weaknesses and propose effective solutions. He judiciously prioritized optimizations and implemented A/B tests, resulting in notable improvements. I recommend Rémi for his professionalism and his ability to transform data into concrete actions.
T
Thibault
Ferpection
Reviewed on 4/10/2024
Ferpection collaborated with Rémi on a research project where he was responsible for analyzing our client's content square data. Rémi demonstrated professionalism, responsiveness and availability which, coupled with a quality analysis, greatly helped the success of the project.
Romain - Account manager @Ferpection
Recommendations
TG
DL
+3
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 in Direct Marketing and E-Commerce, Multichannel Marketing; E-Merchandising; Web Ergonomics; Social Marketing; Mobile; AnalyticsIAE Lille2014Master 2 en Marketing Direct et E-Commerce, Marketing Multicanal ; E-Merchandising ; Ergonomie Web ; Social Marketing ; Mobile ; Analytics
- Bachelor's degree in economy, Economics and Management; Business System Engineering and Informatics; European Culture; CzechUniversity of West Bohemia, Pilsen2011Bachelor's degree in economy, Economics and Management ; Business System Engineering and Informatics ; European Culture ; Czech