Freelancer profile translated to English.
Back to original languageAbout Rémi
14 years of experience in traffic acquisition.
Management of campaigns, audiences, trafficking & reporting on acquisition and performance levers:
SEA, SEO, Programmatic Display, social media, emailing, Affiliation & Partnerships, retail media.
Management focused on visibility, lead generation, ROI or drive-to-store.
Mastery of ad & site centric analysis tools, UX & CRO.
Google Adwords certified (2014 and 2017).
Mastery of Google Analytics 4, AT Internet, Adobe Analytics, CRM with Salesforce, Appflyers.
TagCommander, Google Tag Manager (certified 2021), TMS Eulerian, Wizaly, feed management with Lengow.
Microsoft Excel advanced level. TOSA > 750 points.
Mastery of XML and notions of HTML & SQL.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Montpellier (up to 50km)
Experience
- Consultant Acquisition & Data Analytics🚀 Acquisition & Data AnalyticsE-COMMERCEJuly 2019 - Today (7 years and 1 month)Région de Paris, FranceAcquisition:Activation and management of online lever campaigns, internalized or with agency: Social Ads, SEA, Shopping, SEO, programmatic display (branding, consideration, retargeting), affiliation, partnerships.Data Analytics:Setup GA4/ eulerian/ Wizaly, implementation of tagging plan with GTM (tags & events).Creation of attribution models to continuously optimize media and marketing investment. Optimization of landing pages (ab tasty, content square). Creation of business dashboards for teams (Excel, lookerstudio, Power BI). Activity reporting (omnichannel revenue, Volume, margin).Clients:- Mon Lit Cabane- Maisons du monde- Jacadi (management of 3 people)- Biocoop.fr- Conforama (management of 6 people)- Izi by EDF- France Télévision- Perial AM- Office Depot then Alkor Groupe- SeLoger.com- Boursorama Banque- Ex DittoBank (Travelex group)
- Saint-GobainDigital Acquisition ManagerOctober 2017 - May 2019 (1 year and 7 months)Paris 19E-commerce site and OUTIZ marketplace belonging to the Saint-Gobain Group. Internalized management of acquisition levers: SEA, Affiliation, Display Acquisition and Retargeting. Direct management of Amazon & Cdiscount marketplaces with Lengow. Flow > 100,000 products. Management of 2 people.
- Bouygues TelecomTraffic ManagerJanuary 2013 - October 2017 (4 years and 9 months)Région de Paris, FranceManagement of levers with the Performics agency: SEA SEO e.PRM Performance Display Affiliation & Partnerships
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Education
- MBA ESGMBA e-Business2011
- PSB Paris School of BusinessMaster M22009Président du bureau des arts, Journaliste web
Certifications
- Adwordsgoogle2017
- MetaMeta2017