About Rémi
English
Fluent
French
Native or bilingual
Experience
- Cutlab
On Malt
Google Ads Setup - Product Feed - Merchant Center - WIXARTS AND CRAFTSMarch 2026 - May 2026 (1 month)Lyon, FranceCutLab is a French brand that sells DIY cutlery kits. Three products in their catalog (CT44, CT86, DM20), sold online via Wix, targeting DIY and crafting enthusiasts.- Connecting Google Merchant Center to Wix via Simprosys and configuring the product feed
- Creating and configuring the Performance Max campaign via Google Ads with creative assets and audience signals
- Installing and configuring conversion tracking via Google Tag Manager
- Analyzing and resolving Merchant Center suspension for "Dangerous Knives": identifying problematic signals, modifying product pages, liaising with Google support, submitting formal review
- Redesigning product page content for artisanal/DIY positioning in compliance with Google Shopping rules
- Full documentation of the correction plan delivered to the client
- ANDRICE
On Malt
SEO Audit ANDRICETECHMarch 2026 - April 2026Paris, FranceAndrice is an engineering company founded in 2014, based in Limonest (69), specializing in providing engineers and technicians on a technical assistance or fixed-price basis in the Rhône-Alpes region. It targets both industrial companies seeking skills and technical profiles looking for opportunities.- On-page SEO audit with Screaming Frog connected to the Google Search Console API
- Technical analysis: Core Web Vitals / PageSpeed Insights, JavaScript rendering, blocked resources
- Presentation of the Andrice website and its positioning
- Competitor analysis (5 competitors), SEO strategies, and backlink profile with identification of netlinking opportunities for Andrice
- Recommendations - Quick wins
- On-page SEO audit with Screaming Frog connected to the Google Search Console API: prioritized recommendations for each point
- Technical analysis: Core Web Vitals / PageSpeed Insights (desktop and mobile), JavaScript rendering, blocked resources: identification of priority projects
- Structured data recommendations (Schema.org): selection of relevant schemas, complete and operational JSON-LD example for Expertise pages
- Competitor analysis and positioning with evaluation of strengths, weaknesses, and opportunity windows for Andrice
- Netlinking strategy: analysis of competitor backlink profiles with identification and prioritization of accessible dofollow link opportunities (institutional directories, industry media, industrial platforms)
- les nouvelles chevelures - Pro santé
On Malt
MONTH 1 - GMB SETUP & OPTIMIZATIONRETAIL (SMALL BUSINESS)March 2026 - June 2026 (3 months)Lyon, FranceLes Nouvelles Chevelures is a brand specializing in health and well-being, with a local presence targeting nearby customers. The mission focused on developing their online visibility through a comprehensive SEO approach.- Complete website SEO audit (technical, content, authority)
- Market keyword analysis
- Delivery of an SEO strategy and action plan
- Production of content optimized for high-potential queries
- Optimization of existing content
- Optimization of internal linking to strategic pages
- Addition of a transactional page
- Optimization of tags and metadata
- Optimization of the Google Business Profile (local SEO)
- Correction of NAP consistency
- Implementation of local structured data (Schema.org)
- Google My Business profile management (posts, photos, review responses)
- Acquisition of thematic backlinks with DR 90
- Performance monitoring via Google Search Console
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Education
- University of BrightonHND1995
Certifications
- SEMrush SEO Fundamentals CertificationSEMrush