Rémi B.

▶︎ Digital & Data Strategy: > Steering and unifying international platforms of a digital & data ecosystem (including brand website - trade platform - loyalty program - relationship program - CRM). > Analysis and performance of a 360 strategy. (Performance measurement, KPI analysis, and reporting on activations) > Design and implementation of a data collection strategy (collect → process → analyze) and transformation (extract, transform & load) at a brand level, respecting GDPR constraints.

∙ Skills: Tracking tools and tagging plans (GA4, Matomo, Hotjar, Google Tag Manager), consent managers (acceptio), ETL (Google Sheet, AppScript, Datadoo), campaign creation and tracking tools (UTM nomenclature), reporting dashboards (Looker Studio, Power BI) ︎▶︎ CRM & Loyalty Program Implementation: > In-depth analysis of European brand CRM needs, market study, selection, and implementation of CRM tools for structuring a loyalty program. > CRM Activation: Supporting teams in CRM activation with a focus on strategic consulting, marketing automation, data management, and campaigns.

∙ Skills: Salesforce Marketing Cloud (Journey Builder, Automation, SQL, AMP Script) - Figma - Emailify - Litmus - Looker Studio ▶︎ Digital Marketing & Ads: > SEO / SEA Audit, Recommendations & Activation > Implementation of acquisition strategies via social ad channels (Meta, Tiktok, Twitter, Linkedin) > Monitoring and optimization to maximize traffic and conversions. — ︎ Clients: Pink Lady Europe - Cémoi - Cap d'Agde Tourist Office - EnSanté - Occitanie Region etc. ︎ Business Sectors: Agri-food - Tourism - Institutional - Health - B2B

- B2C

▶︎ Campaign Management:

- Define acquisition and traffic optimization strategy

- Manage and optimize qualified lead campaigns across various paid advertising channels.

- Calculate and optimize conversion rates

- Define and track the ROI of different channels. ▶︎ Web Project Management:

- Support teams in carrying out web projects for the brand's website.

- Steer and coordinate project stakeholders, whether internal or freelance. Manage sprints and backlog to ensure efficient implementation (UX/UI, development, project manager, client)

- Meticulous project tracking, ensuring satisfaction for clients, users, and involved teams.

- Coordinate testing to validate the quality and proper functioning of developed features.

- Track and analyze various web projects with a focus on continuous process optimization and alignment with strategic objectives.