Rémi Baudat

In May, three main projects:

Design and deployment of a large-scale optimization method for title and meta description tags. Based on a Sitebulb crawl cross-referenced with Search Console, development of a Python generator producing 1,461 unique and optimized tags (automatic detection of brands, high-volume technical attributes, colors). Delivery of a CSV file ready for Odoo import + complete quality control (0 duplicates, compliant lengths).

Image performance audit: LCP diagnosis, identification of 229 visuals to convert to WebP and quantitative assessment of the gain (73 to 93% of weight saved). In-depth PageSpeed analysis and recommendations beyond format (lazy-loading, fetchpriority, image sizing, render-blocking CSS). Internal linking audit (parasitic URL parameters, pagination, 404 links).

Audit of the compliance of 1,489 product images for Meta/Google Ads campaigns (formats, framing) and automated generation of 570 images reframed for advertising format.

Context: following an SEO migration of the site (domain name change), the client observed a drop in organic traffic, underperforming Google Ads campaigns, and unreliable conversion tracking in Google Analytics 4.

As an SEO consultant, I conducted a live working session with the director to audit and correct blocking points:

— Audit of post-migration 301 redirects and correction of identified redirect duplicates

— Analysis of indexing via Search Console: verification of page transfer between the old and new domain

— Correction of the robots.txt file which partially blocked Google's crawl

— Diagnosis of re-indexing progress and recommendations to accelerate traffic recovery

Tracking & Google Analytics 4:

— Audit of the existing GA4 configuration and identification of shortcomings

— Recommendations for implementing GTM and tracking key conversions (phone number clicks, form submissions)

— Setting up conversion goals to properly feed Google Ads campaigns

— Audit of the existing Search campaign: structure, keywords, targeting

— Switching keywords from broad match to exact match to optimize a limited B2B niche budget

— Restructuring recommendations: segmentation by business vertical (aerospace, naval, lifting) with dedicated ad groups and sectoral landing pages

— Advice on the bidding strategy adapted to conversion volume

As an SEO expert who has managed large-scale migrations (Digitick to SeeTickets, multi-European markets), I was able to reassure the client about the post-migration trajectory and prioritize actions with immediate high impact.

Result:technical fixes implemented during the session, a clear roadmap for Google Ads optimization, and a reliable tracking foundation for future campaigns.

Deployment of a geolocated content strategy: writing and optimizing over 50 city pages targeting keywords with high commercial intent (Val d'Oise, Seine-Saint-Denis, Paris arrondissements). Structuring internal linking, manual sitemap submission, and monitoring indexing via Google Search Console.

Performance audit and diagnosis of site speed degradation (response times up to 1,679 ms). Comparative analysis of solutions (WP Rocket, service providers), deployment via WordPress. Site recovery after an Elementor update, crawl management, and resolution of city page indexing issues.

Analysis and development of a GEO strategy to adapt content for generative search engines (AI). Alignment of semantic structure and E-E-A-T content to be cited in AI responses like SGE/ChatGPT.

Configuration and verification of telephone conversion tracking via GTM and Google Ads. Quality control of data for reliable tracking of incoming calls.

Complete optimization of the Google Business Profile, regular posting on 3 networks (Google, Facebook, Instagram), NAP strategy across multiple directories (Yelp, Pages Jaunes, OpenStreetMap, 95 town directories).

Monthly acquisition of targeted backlinks on thematic domains (housing, crafts, plumbing) with anchor tracking and measured impact on rankings.