Bélinda Yem

I support artists, creative talents, and cultural organizations in developing their media visibility and building a consistent, sustainable reputation aligned with their identity.

With over 10 years of experience in strategic communication, media relations, and sensitive communication, I have worked within demanding groups such as France Télévisions, Ubisoft, Novartis, and Nomadic Labs, before dedicating this expertise to the cultural and creative industries.

My approach is strategic and embodied.

I work on media posture, key messages, and communication angles to make visibility a lever for legitimacy, recognition, and growth, without ever distorting the DNA of the projects supported.

What I do specifically:

• Definition of media strategies and visibility plans (press, podcasts, events, digital).

• Construction of media positioning and message architecture.

• Support for public speaking (interviews, conferences, panels, podcasts).

• Preparation for media appearances (media training).

• Advice on reputation, sensitive communication, and crisis management.

References & results:

• France Télévisions

Implementation of communication and media visibility strategies in an institutional environment with high stakes.

• Swimmy

97 press mentions generated in 4 months (France 3, Le Figaro, France Inter, Europe 1, Le Parisien…)

• Novartis

Management of digital communication campaigns and sensitive topics.

• Ubisoft

International press relations and major events (E3, GDC, Gamescom).

What sets me apart:

• Dual expertise: media strategy and reputation.

• A structuring, human, and demanding approach, oriented towards long-term impact.

• Strong sensitivity to cultural, artistic, and diversity issues.

Feel free to contact me to discuss your project.