Freelancer profile translated to English.

Description

I support artists, creative talents, and cultural organizations in developing their media visibility and building a consistent, sustainable reputation aligned with their identity.

With over 10 years of experience in strategic communication, media relations, and sensitive communication, I have worked within demanding groups such as France Télévisions, Ubisoft, Novartis, and Nomadic Labs, before dedicating this expertise to the cultural and creative industries.

My approach is strategic and embodied.

I work on media posture, key messages, and communication angles to make visibility a lever for legitimacy, recognition, and growth, without ever distorting the DNA of the projects supported.

What I do specifically:

• Definition of media strategies and visibility plans (press, podcasts, events, digital).

• Construction of media positioning and message architecture.

• Support for public speaking (interviews, conferences, panels, podcasts).

• Preparation for media appearances (media training).

• Advice on reputation, sensitive communication, and crisis management.

References & results:

• France Télévisions

Implementation of media communication and visibility strategies in an institutional environment with high stakes.

• Swimmy

97 press mentions generated in 4 months (France 3, Le Figaro, France Inter, Europe 1, Le Parisien…)

• Novartis

Management of digital communication campaigns and sensitive topics.

• Ubisoft

International press relations and major events (E3, GDC, Gamescom).

What sets me apart:

• Dual expertise: media strategy and reputation.

• A structuring, human, and demanding approach, focused on long-term impact.

• Strong sensitivity to cultural, artistic, and diversity issues.

Feel free to contact me to discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

France Télévisions
Head of Communications
FILM AND AV
February 2025 - December 2025 (10 months)
Paris, France
Definition, deployment, and management of the internal and external communication strategy for the France Télévision's Information and Systems Technologies Directorate (DTSI).

Writing LinkedIn posts for the Director of Information and Systems Technologies (+25% audience in 6 months).

Management of the press relations strategy.

Results:

About ten press mentions obtained in 3 weeks (JDN, Le Mag IT, CIO Online, L'Usine digitale…).

A consistent, aligned internal and external editorial line that contributed to making France TV a benchmark in public broadcasting in terms of technological innovation.

+25% audience in 6 months on the DTSI director's LinkedIn account.
Social Media Media Training Press Relations Communication Strategy Event Management
LA BELLE RÉPUTATION (Bélinda YEM)
Communication Consultant
PRESS AND MEDIA
April 2024 - Today (2 years and 4 months)
Paris, France
I help artists and cultural organizations build strong, consistent, and sustainable media visibility.

Specifically, here's how I can help you:

✅ 1:1 Consulting
→ A dedicated session to address your specific media relations issues, and help you identify and contact the right media from scratch and without a budget, to optimize your chances of organic coverage.

✅ Personalized Media Training
→ Tailored preparation to help you gain confidence with the media and master your communication.

✅ Strategic Support
→ A bespoke approach to define your PR strategy, manage your reputation, and anticipate media risks.

✅ Reinforcement of your teams in agencies or within your company's communication department
→ Support in media relations and crisis communication to assist teams during busy periods, or on specific projects.
Media Training Strategic Consulting Media Relations Press Relations Strategy E-reputation
Swimmy
Director of Communication
ENTERTAINMENT AND LEISURE
May 2024 - August 2024 (4 months)
Paris, France
Swimmy, the French leader in private pool rentals, entrusted me with its communication department for the 2024 season, from early May to late August.

My mission?

To make Swimmy's collaborative economy-based offering shine in the media.

Swimmy offers over 6,000 pools for rent in France and Spain, and over 370,000 registered users on the platform.

Since 2017, Swimmy has made it possible to enjoy convivial moments of relaxation by the water at a lower cost. Like being on vacation. 🏝️

End of mission summary:

*97 press mentions generated(TF1, France 3, Le Figaro, Europe 1, RMC, France Inter, Le Parisien, Chérie FM...) despite bad weather, the legislative elections, the Olympics, and US political news.

*Over 2500 new poolsregistered on the platform between May and August, bringing the total to over 8,000 pools.

*Over 30,000 new usersduring the same period, bringing the total to over 400,000 registered users on swimmy.fr.
Press Relations Team Management Project Management Communication Strategy

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Bachelor's degree, Political and social sciences
Sciences Po Paris
2012
Bachelor's degree, Political and social sciences
Master of International Management
ESCP EUROPE
2018
Master in European Business, Management

Check out Bélinda's education

PR Consultant

Bélinda Yem

Media training for CEOs, creators, and artists

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